Table of contents
- Thailand’s Influence on the Global Luxury Fashion Market
- Leading Luxury Brands Collaborating with Thai Celebrities
- Celebrities with Multi-Brand Partnerships
- Gen Z Stars and K-Pop Influence in Brand Strategy
- Gender-Neutral Fashion and Male Representation
- Breakout Year: 2024’s Most Notable Brand Collaborations
- Expanding List of Thai Ambassadors Across Luxury Categories
Thailand’s Influence on the Global Luxury Fashion Market
The cultural footprint of Thailand is growing across the world - not in just terms of cuisine, entertainment, and tourism but significantly in the luxury fashion market. Thailand has a projected sales value of $4,56 billion by the end of 2025 in the luxury goods market. The fashion sector alone accounts for more than $1,9 billion, featuring a sudden growth in consumer demand by digital-savvy Millennials and Gen Z buyers. The market is expected to have a Compound Annual Growth Rate (CAGR) OF 2,41% from 2025 to 2028.
Southeast Asia is the budding frontier for the luxury industry expansion with Thailand becoming the key influencing market due to its high engagement rate in the social media landscape. Platforms such as TikTok, Twitter (X), and Instagram are witnessing Thai celebrities ranked globally in engagement metrics, especially in the time of global brand drops and fashion weeks. Moreover, the bilingual and worldwide-educated icons make them ideal strategies for storytelling campaigns that can connect West and East.
In this ludo, you can check out the global luxury brands and their collaborations with Thai celebrities as brand ambassadors.
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