Swarovski
Accessories / Bags / Jewelry / Watches
Swarovski is the brand name for a range of cut lead glass ('crystal') and related products produced by Daniel Swarovski Corporation AG of Wattens, Austria. The company is split into two major indus...
Swarovski is the brand name for a range of cut lead glass ('crystal') and related products produced by Daniel Swarovski Corporation AG of Wattens, Austria. The company is split into two major industry areas, the Swarovski Kristall business unit that primarily works with design crystals and the Tyrolit Schleifmittel business unit that manufactures related tooling and machinery.Brand Details
Founder
Daniel Swarovski
Designer
Nathalie Colin
from
2006to
March 2020Giovanna Battaglia Engelbert
from
June 2020to
PresentBrand Strategy
Market segment
Premium
Core business
Jewelry
Targets
Men, Women, Kids
Swarovski Latest News
Swarovski at Park City Center
Swarovski has opened a new 800-square-foot retail store at Park City Center, Pennsylvania, in the Raymour & Flanigan wing.
Swarovski for Diwali 2025
Swarovski has enlisted its newest brand ambassador, actress Rashmika Mandanna, to feature in its Diwali 2025 campaign.
Swarovski Holiday 2024 ft.Ariana Grande
Swarovski launched its musical retro club-style Holiday 2024 campaign, titled 'Party of Dreams,' with its global brand ambassador Ariana Grande.
Swarovski Nigeria Opens New Store in Lagos
Swarovski Nigeria has built a strong base in Lagos with the launch of the new store at Palms Lekki. It has also hired the influencers Efe Irele and Enioluwa Adeoluwa as its brand ambassadors.
Swarovski Financial Report 2025
Last fiscal year ended on December 31, 2025
