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L'Oreal SA and its subsidiaries provide various cosmetics products for men and women. Divisions Professional Products The Professional Products Division distributes its products in hair salons worl...
L'Oreal SA and its subsidiaries provide various cosmetics products for men and women. Divisions Professional Products The Professional Products Division distributes its products in hair salons worldwide. It offers a portfolio of differentiated brands to meet the needs of all kinds of salons. Consumer Products The Consumer Products Division distributes its products in all mass-market channels (hypermarkets, supermarkets, drugstores) worldwide. Its diversified portfolio of brands include—L’Oréal Paris, Garnier, Maybell ine New York, SoftSheen•Carson. Luxury Products The Luxury Products Division develops and markets a brand portfolio covering the three major luxury cosmetics businesses: skincare, make-up and fragrances. Active Cosmetics The Active Cosmetics Division has a portfolio of five brands to meet consumers’ health and skincare needs. The division offers effective and safe products, specifically suited to pharmacists’ advice and dermatologists’ recommendations, primarily sold in pharmacies. The Body Shop: The Body Shop has a network of approximately 2,550 stores in 62 countries.Brand Details
Founder
Eugène Paul Louis Schueller
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
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