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The K-Pop Fashion Ludo
From BTS x Louis Vuitton to ENHYPEN x Prada, the alliance between luxury brands and K-Pop stars shows no signs of slowing down.
Explore the research
Trends
Chinese Singles' Day on Global Retail
How did Double 11 in China become a crucial shopping period worldwide?
Trends
Top Beauty and Skincare Brands Launched by Male Celebrities
Pharrell Williams’ Humanrace, Harry Styles’ Formless Beauty, Brad Pitt’s Le Domaine, and more; Ma...
Trends
The Ultimate List of Beauty and Skincare Brands by Celebrities
From Red Carpets to Skincare: Top celebrity-owned beauty brands making a difference in the industry.
Trends
How Can Movies Boost Brand Marketing?
From entering new markets to cross-industry collaboration: Brands like Dior, Loewe and Prada are ...
Trends
Connecting with the Boomer and Gen X: An In-Depth Marketing Guide
Brand strategies to attract the lavish and maturing lifestyles of Gen X and Boomers.
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Emily in Paris: A New Gateway to Brand’s Success
Fendi, Celine, Balenciaga, and Beyond: Brands that partnered with the Netflix show.
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Top Strategies to Follow in Travel Retail
With the hike in traveling and the evolution in buying behavior, retailers and brands have to pav...
Trends
Inside Asia's Affair with Quiet Luxury
Asia is gradually embracing quiet luxury and here is why and how.