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Since its foundation in 1874, Piaget has been cultivating a spirit of luxury while emphasising its creativity, attention to detail and fully integrated watchmaking and jewellery expertise. Original...
Since its foundation in 1874, Piaget has been cultivating a spirit of luxury while emphasising its creativity, attention to detail and fully integrated watchmaking and jewellery expertise. Originally specialised in the design and production of watch movements, the Manufacture expanded the scope of its expertise in the 1960s with the launch of astonishing jewellery watches, followed by innovative jewellery collections. Expressing the spirit of the times, Piaget's watch and jewellery designs embody the eternal quest for technical mastery, transformed by boldness, expertise and imagination.Brand Details
Founder
Georges Piaget
Brand Strategy
Market segment
Luxury
Core business
Watches
Targets
Men, Women
Deep Dive
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