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Digital marketing

Digital Fashion Weeks

As the fashion industry stared at the mounting uncertainty amid a pandemic and the consequent economi...

102 pages

TikTok vs Douyin

Social media marketing is now an essential part of any brand's marketing strategy. In fact, social me...

34 pages

Fashion Shows Live On Social Media

As another fashion month came to an end in September, a significant change in the atmosphere of the i...

75 pages

Influencers to Entrepreneurs

Gone are the days when we resorted to our friends’ recommendations before making purchases. Today, as...

38 pages

Sustainability

Circular Economy in Fashion

Sustainability has become quite a buzzword in the world, especially when it comes to fashion. Since t...

36 pages

Replacing Toxicity with Sustainability

To make a plant or animal skin into a fashion item, there are over 8000 chemicals used in the process...

31 pages

Global Fashion Industry

An increasingly fast paced world has left no choice but for every industry to transform radically in ...

34 pages

Sustainability In The Fashion Industry

Fashion is one of the largest industries in the world, touching almost every person on the planet in ...

66 pages

Sectors & Markets

Post-Pandemic Market Trends in The Fashion Industry

The several months of lockdown due to the global pandemic of COVID-19 in 2020 led to a major shift in...

28 pages

Growth of Fashion Industry In India

Being one of the largest countries in the world, India also has a high customer base for retail. The ...

39 pages

Fashion Industry in India

India has been a manufacturing hub for the textile and apparel industry for years, thanks to its rich...

50 pages

Fashion E-commerce Market

E-commerce market share has been growing at a fast rate during the past few years, and online retail ...

45 pages

Trends

Fashion Business During Coronavirus Pandemic

The coronavirus pandemic has completely altered the way we live across the globe. It is the biggest g...

44 pages

Technology in Fashion

Technology has been the biggest topic of conversation in every sphere of the industry for over a deca...

67 pages

The Era of Pop-up Stores

A phenomenon that’s becoming more and more popular these days for all kinds of brands is the 'pop-up ...

46 pages

Experiential Retail

There has been a notable shift in consumer preferences, choosing to spend more and more on experience...

48 pages

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