Exploring the Strategies for the Olympics 2024

How can brands do marketing for the 2024 Paris Summer Olympics and Paralympics?

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  • Fruit of the Loom

    Fruit of the Loom Closes Berkeley County Facility

    Fruit of the Loom is planning to close its Berkeley County distribution facility by 2024 year's half.

  • Forever New

    Forever New Strengthens Its Digital Structure

    Forever New is teaming up with a hybrid multi-cloud computing company Nutanix to build a base for its hybrid multi-cloud strategy and to assist in the evolution of customer experience.

  • Speedo

    Speedo Launches swimsuits prior to Olympics 2024

    Speedo released its new swimsuit collection, Fastskin Izr, with water-repellent and less absorbing properties, before the Olympics 2024.

  • Patek Philippe

    Patek Philippe Unveils its Reworked Boutique

    Patek Philippe, in partnership with Cortina Watch, opens its refurbished boutique at The Shoppes in Marina Bay Sands featuring the history and legacy of the brand.

  • Vaseline

    Vaseline's Mended Murals

    Vaseline launched a multiple-city initiative, Mended Murals, to raise its voice for skin equity by using art restorations in the streets.

  • Pantaloons

    Pantaloons Introduces Plus-size Apparel Line

    Pantaloons has dropped its first-ever plus size western wear category for women in the name of Honey Curvytude.

  • Calvin Klein

    Jennie Comes to Calvin Klein Again

    Jennie is the main face of Calvin Klein underwear's Spring 2024 campaign with minimalistic and 90's jean aesthetics.

  • Breitling

    Breitling x Victoria Beckham

    Breitling and Victoria Beckham are coming together to create a posh Chronomat watch collection with different dial and strap colours inspired by the latter's SS24 collection.

  • Carhartt

    Carhatt Advances its 'Reworked' Program

    Carhartt will be enhancing its services on the 'Reworked' program by accepting mail-in trade-ins in Trove.

  • Aesop

    Aesop to Host Women’s Literature Library Event

    Aesop is organising the Women’s Literature Library Event with the theme “A Tale of Two Cities” across China from March 1 to March 17.

Trends

Exploring the Strategies for the Olympics 2024

How can brands do marketing for the 2024 Paris Summer Olympics and Paralympics?

Trends

Fashion and Luxury Brands on Sport Sponsorships

Brands like Giorgio Armani, Sacai and Puma are focusing on sponsorship market...

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