Omni-Marketing Via WeChat Mini Programs
Fashionbi is a data and insights provider in the Fashion & Luxury industry
Digital marketing
Bilibili Video Sharing Platform
China is one of the most tech-advance countries in the world, and the Chinese are known to lead very ...
The Red Book App
Users in China thrive in a digital ecosystem unique to the country. Technological developments in Chi...
Digital Fashion Weeks
As the fashion industry stared at the mounting uncertainty amid a pandemic and the consequent economi...
TikTok vs Douyin
Social media marketing is now an essential part of any brand's marketing strategy. In fact, social me...
Sustainability
Circular Economy in Fashion
Sustainability has become quite a buzzword in the world, especially when it comes to fashion. Since t...
Replacing Toxicity with Sustainability
To make a plant or animal skin into a fashion item, there are over 8000 chemicals used in the process...
Global Fashion Industry
An increasingly fast paced world has left no choice but for every industry to transform radically in ...
Sustainability In The Fashion Industry
Fashion is one of the largest industries in the world, touching almost every person on the planet in ...
Sectors & Markets
Post-Pandemic Market Trends in The Fashion Industry
The several months of lockdown due to the global pandemic of COVID-19 in 2020 led to a major shift in...
Growth of Fashion Industry In India
Being one of the largest countries in the world, India also has a high customer base for retail. The ...
Fashion Industry in India
India has been a manufacturing hub for the textile and apparel industry for years, thanks to its rich...
Fashion E-commerce Market
E-commerce market share has been growing at a fast rate during the past few years, and online retail ...
Trends
Fashion Business During Coronavirus Pandemic
The coronavirus pandemic has completely altered the way we live across the globe. It is the biggest g...
Technology in Fashion
Technology has been the biggest topic of conversation in every sphere of the industry for over a deca...
The Era of Pop-up Stores
A phenomenon that’s becoming more and more popular these days for all kinds of brands is the 'pop-up ...
Experiential Retail
There has been a notable shift in consumer preferences, choosing to spend more and more on experience...
