Fashion Business During Coronavirus Pandemic

Changes In Marketing Strategies By The Fashion Brands During Covid-19 Outbreak

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TikTok vs Douyin

Social media marketing is now an essential part of any brand's marketing strategy. In fact, social me...

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Growth of Fashion Industry In India

Being one of the largest countries in the world, India also has a high customer base for retail. The ...

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Technology in Fashion

Technology has been the biggest topic of conversation in every sphere of the industry for over a deca...

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Fashion Industry in India

India has been a manufacturing hub for the textile and apparel industry for years, thanks to its rich...

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Latest News from the Industry

Sephora will no longer sell fur lashes

Sephora had made the decision to no longer carry fur lashes at the beginning of 2020. Following a recent campaign from PETA, Sephora made its decision public knowledge, saying, "At Sephora, we have always been committed to upholding the highest standards of beauty, and we take our responsibility to communicate transparently and honestly with our clients about the products we carry seriously."

In the first fiscal quarter ended May 2, Gap Group sales fell 43% to $2.1 billion, while Athleta sales fell 8%

In the first fiscal quarter ended May 2, Gap Group's sales plunged 43% to US$2.1 billion, with a net loss of US$932 million, compared with a net profit of US$227 million in the same period last year. By brand, Old Navy sales fell 42%, Gap brands fell 50%, Banana Republic sales also recorded a 47% decline, and Athleta sales fell 8%.

Sephora is partnering with Instagram on a digital storefront

Beauty retailer Sephora has launched a digital storefront on Instagram that allows users to purchase products directly from their feed or stories without leaving the platform.

Brand reputation big data analysis results for cosmetics store brand in Korea, 2nd place goes to Innisfree

As a result of analyzing big data of the reputation of cosmetics brand in July, 1st was Olive Young, 2nd for Innisfree and 3rd place went to Missha.
‚ÄčThe Korean Corporate Reputation Research Institute has a reputation research through brands big data on local cosmetics brands like Missha, Innisfree, Aritaum, The Face Shop, Etude House, Tony Moly, Skin Food, The Saem, Nature Republic, Its Skin, Olive Young, Holika Holika, and Beyond. 

Innisfree opened it's first middle east flagship store in Dubai

Naturalist cosmetic brand Innisfree opened its first flagship store in the Middle East at Dubai Mall in the United Arab Emirates on the 27th.

AMOREPACIFIC reduces the number of innisfree's offline stores in China

AMOREPACIFIC started to increase efficiency by speeding up the innisfree offline store clearance in China.
According to the industry on the 1st, AMOREPACIFIC's Innisfree plans to clear 90 stores this year after closing 40 stores in China last year. Earlier, Innisfree closed seven stores in China in the first quarter, and is estimated to close 20 in the second quarter. Subsequently, in the second half of the year, the store will be organized and the offline portion will be greatly reduced.

Driven by high-end innovation and price increases, net sales of beauty products including SK-II, Olay and Pantene increased by 7%

Due to the strength of the US dollar and difficulties encountered by the baby industry, Procter & Gamble's revenue growth in the second quarter was lower than expected.

In the three months ended December 31, the American giant's profits increased 16% to US$3.72 billion, revenue increased only 5% to US$18.24 billion, and inventory was US$17.44 billion 12 months ago. Expected revenue is $18.37 billion.

Driven by high-end innovation and rising prices, net sales of beauty products including SK-II, Olay and Pantene increased by 7% to US$3.6 billion. Revenue from the hair care business increased by 6% in the quarter, while skin care business grew by 10%.

AmorePacific, profits fell by 42%, the largest decline in sales is Innisfree

The aftermath of the pandemic struck the Korean beauty giant "AmorePacific". In the first quarter of 2020, operating profit decreased (-66.8%) and net profit reached -41.9%, totaling 94.8 billion won (74 million euros).Sales also fell, and sales fell 22.1% in the first quarter of this year to 1.3 trillion won (980 million euros).The largest relative declines were Innisfree and Etude (-31%), followed by Amos Professional (-24%) and AmorePacific (-22%).

La Prairie Italia reorganizes itself

In order to support brand development according to the new strategic goals, La Prairie Italia strengthened and reorganized two basic internal layouts, namely business and training, and created a new retail department.General Manager Matteo Guerrini said: "We firmly believe that the new retail department will promote the development of La Prairie's business strategy, and the relationship with partners based on 'sales quality', and develop a sales-oriented to partners, and the evolution of business functions For the function of modern retail."

Chanel pivoting away From Talc In some cosmetic products

Chanel has removed talc from a loose face powder and dropped a talc body powder because of negative perceptions around the mineral, court documents reviewed by Reuters show.

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