Understanding Why ESG Reporting by Fashion and Luxury Brands is Important

How to review sustainability efforts by the fashion and luxury industry

Sustainability

15 October, 2024

Table of contents

Introduction

The fashion and luxury industries are increasingly recognizing the need to integrate sustainability into their core strategies. Due to stricter government regulations and more environmentally conscious, brands are under growing pressure to demonstrate their commitment to sustainable practices. The publication of Environmental, Social, and Governance (ESG) reports has become a crucial tool for companies to communicate their efforts in addressing these challenges. These reports not only reflect a brand's dedication to reducing its environmental footprint but also its commitment to social responsibility and ethical governance.

Leading luxury brands, such as those highlighted in this article, are setting ambitious targets to reduce their carbon emissions, enhance supply chain transparency, and foster inclusive workplaces. By analysing the recent ESG reports of industry giants, we gain insight into the strategies being employed to meet these objectives and the progress made towards achieving them. This article will explore the key initiatives outlined in the latest reports, providing a comprehensive overview of how the fashion and luxury sectors are navigating the complexities of sustainability.

The shift towards a more sustainable business model is not just a response to consumer demand but a strategic imperative for long-term success. As these brands continue to innovate and collaborate on sustainability initiatives, they set new benchmarks for the industry, driving the collective movement towards a more responsible and resilient future.


Read Fashionbi Exclusive Analysis

Environmental, Social, and Governance (ESG) Reporting on Sustainability Efforts in the Luxury Fashion Industry

Article on Analysis of ESG reports by Louis Vuitton, Gucci, Valentino, Prada, Hugo Boss, Ralph Lauren and other luxury brands


Why is ESG Reporting Important?

Regulations

EU Regulations

The European Commission's Circular Economy Action Plan, adopted in 2020 and updated through 2024, lays out a comprehensive strategy to foster sustainability across various sectors in the EU. The plan is structured into four key areas: developing sustainable products, empowering consumers, targeting key sectors, and reducing waste. Significant measures include the introduction of ecodesign requirements that enhance product durability, repairability, and recyclability, alongside the implementation of a Digital Product Passport to provide environmental information. The plan also emphasises consumer empowerment through the right to repair directive, allowing consumers to opt for repair over replacement, thus reducing waste and supporting a circular economy. Additionally, it tackles greenwashing by ensuring companies provide verifiable sustainability claims, giving consumers access to reliable information for making environmentally conscious choices.

The action plan focuses on high-impact sectors such as textiles, packaging, and plastics, where circularity can be maximized. For textiles, the EU strategy aims to make products more durable and recyclable by 2030, with producers being held responsible for the entire lifecycle of their products. Packaging waste reduction targets and stricter regulations on single-use plastics are also highlighted, reflecting the EU's commitment to a circular economy. Furthermore, the plan addresses the reduction of waste through updated waste management regulations and the establishment of targets for recycling and reuse, aiming for a significant decrease in municipal waste and a toxic-free environment. These measures align with the EU’s broader goal of achieving climate neutrality and a sustainable, circular economy by 2050.

United Kingdom

The UK follows a similar direction with sustainability-focused regulations. Post-Brexit, the UK has aligned with much of the EU’s regulatory framework while adding specific policies such as the UK Modern Slavery Act, which mandates disclosure of supply chain practices related to human rights.

US Regulations

In the U.S., emerging regulations like the New York Fashion Act and the FABRIC Act are set to enforce sustainability and social accountability standards. These initiatives aim to ensure transparency in supply chains, including mapping at least 50% of a brand's suppliers, and promoting fair wages​.

  • New York Fashion Act: Targets companies with revenues over $100 million and mandates significant transparency and sustainability verification.
  • Uyghur Forced Labor Prevention Act: Requires companies to ensure that their supply chains are free of forced labour, particularly from China’s Xinjiang region.

Other regions

Countries like France and Sweden have also implemented advanced regulatory frameworks. For instance, France’s Anti-Waste for a Circular Economy Law mandates disclosure of sustainability practices, including specific requirements on the use of recycled materials. Sweden has stringent rules on textile waste collection and recycling

These regulations collectively aim to reshape the fashion industry, increasing transparency, reducing waste, and improving social and environmental responsibility. Companies are expected to upgrade compliance efforts across their supply chains, adopt sustainable design principles, and improve the traceability of raw materials. Failure to comply can lead to significant penalties, including fines and restrictions on market access.

For Investors

ESG (Environmental, Social, and Governance) performance has become a critical factor for investors when evaluating the long-term viability and profitability of companies. Investors increasingly view strong ESG performance as a proxy for effective risk management, as companies that proactively address environmental challenges, social responsibilities, and governance issues are often better equipped to mitigate potential risks. This approach helps investors identify companies that are not only financially stable but also resilient to future uncertainties such as regulatory changes, climate-related risks, or social unrest. Moreover, companies with robust ESG practices tend to foster a positive brand reputation, which can enhance investor confidence and lead to a higher market valuation. Investors are thus more inclined to support businesses that demonstrate long-term sustainability, as these are likely to deliver consistent returns while contributing to a more stable and ethical marketplace.

For Consumers

Consumer preferences are rapidly evolving, with a growing demand for brands that align with sustainable and ethical values. This shift is driven by heightened awareness of environmental and social issues, leading consumers to prioritise products and services that are environmentally friendly, socially responsible, and ethically produced. As a result, brands with strong ESG credentials are more likely to gain consumer trust and loyalty, which directly impacts market share. Consumers are increasingly using ESG factors as a criterion for their purchasing decisions, favouring brands that demonstrate transparency and accountability in their operations. This trend not only influences immediate sales but also contributes to long-term brand loyalty, as consumers become advocates for brands that reflect their values. For companies, this means that maintaining and communicating a solid ESG performance is essential not just for attracting customers but for sustaining competitive advantage in a market that is progressively leaning towards sustainability.

For Industry Peers

ESG leaders set benchmarks that other companies within the industry can aspire to, fostering a culture of continuous improvement in sustainability practices. By observing and adopting best practices from these leaders, other brands can enhance their own ESG performance, which can be a strategic advantage in a competitive marketplace. Industry peers can learn from the success stories of companies that have effectively integrated ESG into their business models, adapting strategies that have proven to improve operational efficiency, reduce costs, and enhance brand reputation. This peer learning also extends to navigating regulatory landscapes, as companies can benefit from the experience of early adopters in meeting increasingly stringent ESG regulations. Ultimately, the diffusion of ESG best practices across the industry can lead to broader systemic changes, raising the overall standards and expectations within the sector, and driving collective progress towards sustainability goals.

Types of ESG Metrics