H&M
Accessories / Apparel / Bags / Denim / Shoes / Underwear & Lingerie
H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M's broad clientele in mind and the aim is to satisfy many different t...
H&M offers a broad and varied range that allows customers to find their own personal style. The collections are created with H&M's broad clientele in mind and the aim is to satisfy many different tastes and requirements.H&M is aimed at everyone with an interest in fashion. Customers should always be able to find clothes and accessories at H&M for every occasion. The collections are extensive and new items come into the stores every day.H&M is driven by strong values such as simplicity, continuous improvement, team spirit, cost-consciousness and entrepreneurship. H&M's own designers interpret fashion trends and create fashions that are accessible to all. The stores are revitalised daily with new items. Quality is a central issue, from the idea stage all the way to the end customer. The quality work includes extensive testing, as well as ensuring that the goods are produced with the least possible environmental impact and under good working conditions. H&M does not own any production factories. Production of goods is outsourced to independent suppliers, primarily in Asia and Europe, through H&M's local production offices. Nor does H&M own any of its stores. Instead H&M rents store space from international and local landlords. Growth target: H&M's growth target is to increase the number of stores by 10 - 15 percent per year, while increasing sales in comparable units. The growth, which will be financed entirely with the company's own funds, will proceed with an emphasis on quality and continued high profitability.Brand Details
Founder
Erling Persson
Designer
Ann-Sofie Johansson, Creative Advisor
from
2008to
PresentPernilla Wohlfahrt, Design Director
from
2015to
PresentBrand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women, Kids
H&M Latest News
H&M + “The White Lotus”
H&M has partnered with HBO's “The White Lotus” series for an eclectic apparel collection released with a jet-setting style campaign.
H&M and Magda Butrym
H&M and Magda Butrym are partnering for a special floral-themed female apparel collection as a part of the celebration of Magda Butrym's 10th-year anniversary.
H&M with Ev Bravado and Téla D'Amore
H&M has partnered with Ev Bravado and Téla D'Amore from New York for a 30-item collection inspired by the artist Jean-Michel Basquiat.
H&M Move partners with LanzaTech
In a move to become more sustainable, H&M Move and LanzaTech will create garments that capture carbon emissions.
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