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Estée Lauder is one of the world’s most renowned beauty companies. Estée Lauder has earned a worldwide reputation for elegance, luxury and superior quality, and our products are sold in more than 1...
Estée Lauder is one of the world’s most renowned beauty companies. Estée Lauder has earned a worldwide reputation for elegance, luxury and superior quality, and our products are sold in more than 140 countries and territories. For over 60 years, we have stayed true to the unshakeable belief that inspired Mrs. Estée Lauder to found her company in 1946: the belief that every woman can be beautiful. Today, that simple notion has literally changed the face of the beauty business. Welcome to the world of Estée Lauder.Brand Details
Founder
Estée Lauder
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Women
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Deep Dive
Sectors & Markets
Discovering how the beauty industry evolved with the preferences and standards of different gener...
Sectors & Markets
How do beauty brands use sports as one of their crucial marketing strategies?
Digital marketing
From community building and audience targeting to AR, VR, and social commerce, Meta is the go-to ...
Trends
Brand strategies to attract the lavish and maturing lifestyles of Gen X and Boomers.
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