Shiseido
Body Care / Fragrance / Make-up / Man Care / Skin Care / Sun Care
hiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo. With over a decade of dedicated service, superior products and unparalleled technology, S...
hiseido was founded in 1872 as Japan’s first Western-style pharmacy in the upscale Ginza district of Tokyo. With over a decade of dedicated service, superior products and unparalleled technology, Shiseido’s mission is to identify new, richer sources of value and use them to create beauty in the lives and cultures of those it serves. At Shiseido, we hold a traditional Japanese value of “Omotenashi”, the spirit of welcoming and care that cannot be translated in words. Through this spirit, we practice thoughtfulness, dedication to the needs of others and meticulous attention to every aspect of our products and service. Shiseido promises the experience of true richness in all.Brand Details
Founder
Yushin Fukuhara
Brand Strategy
Market segment
Prestige
Core business
Beauty
Targets
Men, Women
Shiseido Latest News
Shiseido launches men's skincare line Sidekick for Asian ...
Japanese cosmetics group Shiseido has launched a new men’s skincare brand called Sidekick.
Shiseido x Tencent
Shiseido x Tencent announced a three-year global strategic partnership
Shiseido reports losses
Shiseido reports 19% drop in sales in 2020, citing COVID-19 as the reason for its losses.
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