Puma insights
Trends
Chinese Singles' Day on Global Retail
How did Double 11 in China become a crucial shopping period worldwide?
Trends
Brands Embracing Genderless Fashion
From Tiffany & Co. and Puma to Louis Vuitton and Gucci, here is the list of f...
Trends
Fashion and Luxury Brands on Sport Sponsorships
Brands like Giorgio Armani, Sacai and Puma are focusing on sponsorship market...
Trends
The Luxury Fashion Connections of K-Pop’s Solo Stars
From Jay Park to Youngji, brand collaborations signed by the standalone singe...
Trends
K-Pop’s Budding Queens are Creating History
aespa, IVE , NMIXX and LE SSERAFIM give their fare-shares of joint ventures i...
Trends
BTS: The Unparalleled Force of K-Pop Industry
The Bangtan Boys are being chased with opportunities for their global awarene...
Trends
LGBTQIA+ Inclusion in Fashion Branding
The community with opportunities and complications.