Puma insights
Sectors & Markets
A Curious Case of Beauty in Sports
How do beauty brands use sports as one of their crucial marketing strategies?
Digital marketing
How Meta Helps Fashion and Beauty Brands to Succeed?
From community building and audience targeting to AR, VR, and social commerce...
Trends
Chinese Singles' Day on Global Retail
How did Double 11 in China become a crucial shopping period worldwide?
Fashionbi Ludo
The Designer Automobile Fashion Ludo
Exploring The Long-Standing Collaborative Affair Between Fashion and the Auto...
Sustainability
Sustainable Fashion Marketing Strategies for Brands
From Coach’s The Road to Circularity Series to Zegna’s Villa Shanghai: here a...
Trends
Brands Embracing Genderless Fashion
From Tiffany & Co. and Puma to Louis Vuitton and Gucci, here is the list of f...
Trends
Fashion and Luxury Brands on Sport Sponsorships
Brands like Giorgio Armani, Sacai and Puma are focusing on sponsorship market...
Fashionbi Ludo
The Luxury x Sportswear Fashion “Ludo”
Sportswear brands are highly sought after by luxury and jewellery brands in a...
Fashionbi Ludo
The Fashion “Ludo”
How Leading Creative Directors Are Switching Roles Between Luxury Brands
Trends
The Luxury Fashion Connections of K-Pop’s Solo Stars
From Jay Park to Youngji, brand collaborations signed by the standalone singe...
Sectors & Markets
Retail Strategies for the Zalphas
How can brands and retailers communicate with the younger audience and their ...
Trends
K-Pop’s Budding Queens are Creating History
aespa, IVE , NMIXX and LE SSERAFIM give their fare-shares of joint ventures i...
Trends
BTS: The Unparalleled Force of K-Pop Industry
The Bangtan Boys are being chased with opportunities for their global awarene...
Sectors & Markets
K-Pop Goddesses Dominating the Luxury Industry
From stage to fashion week, how pop sensations BLACKPINK and NewJeans are bec...
Trends
LGBTQIA+ Inclusion in Fashion Branding
The community with opportunities and complications.
Sustainability
Materials for a Circular Fashion Ecosystem
Nurturing Sustainability in Fashion: Investigating the Essential Elements for...