24S

24S is a Paris-based luxury fashion e-retailer that was introduced in 2017. Being a part of the LVMH Moët Hennessy - Louis Vuitton, it specialiSes in curating high-end designer apparel, shoes, bags, and accessories for men and women. The e-commerce website focuses on the online shopping experience with exclusive offerings from brands such as Givenchy, Balenciaga, Dior, Saint Laurent, and Chloé. It also features same-day delivery in Paris, styling tips, and recommendations. 24S has 3,75 million active users with 75 million site visits and 2,4% conversion rate. The retail company earned $250,85 million in 2024 with an average basket value of $140,56 and a total of 1,8 million orders shipped.

About You

About You is a German online retailer of fashion and lifestyle products, launched in 2014. It provides a vast range of apparel, footwear, and accessories from more than 3.500 brands for men, women, and kids. The platform operates in over 40 European countries with a special focus on exclusive collections, influencer collaborations, and a seamless mobile-prioritised approach. It offers recommendations based on each customer’s preferences and styles. In the financial year of 2024, it garnered 12,3 million active users with 5,16 million visits. The company has delivered around 37,8 million orders in the year. It recorded a total revenue of $1,13 billion with a $61,48 average order value.

Amazon Fashion

Amazon Fashion features a selection of apparel, footwear, and accessories for all tastes and budgets. By displaying independent designs, international labels, and private brands, the company offers a variety of products that cater to every need of the customer. It also features innovative features, such as Prime Wardrobe's try-before-you-buy service and customised recommendations, coupled with hassle-free returns and fast delivery. The overall e-commerce retailer has more than 310 million active users in the financial year of 2024 with conversion rate leading to 2,2%. It recorded an overall revenue of $514 billion in 2024 with an average order value of $58,67 in 2023.

Asos

Asos offers an extensive fashion and beauty collection from more than 850 brands along with its in-house brands. To cater to diverse customers, it provides inclusive sizing, and trend-forward collections at affordable prices. It also maintains a commitment to sustainability by introducing initiatives such as Responsible Edit and environmentally friendly packages. For the half year of 2024, Asos garnered a total active users of 21,4 million and an overall visit of 1.189,2 million with 34,8 million orders shipped in a conversion rate of 2,9%. It recorded a revenue of $1954,79 million with an average order value of $53,43.

Boohoo

Boohoo is a UK-based online fashion destination founded in 2006. It offers a diverse range of apparel and accessories that suit several different occasions - from streetwear and loungewear to partywear. The platform releases up to 100 new styles daily with frequent discounts and sales as well as inclusive sizing. Through the year, it has acquired many brands such as Debenhams, Nasty Gal, and PrettyLittleThing. It has a total active user base of 16,2 million in the financial year 2024 and a total of 18 million visitors to its website in 2023. Boohoo showcases a conversion rate of 3,82% and 48,5 million orders shipped in 2024. The total revenue for the year is $1581,43 million with an average order value of $67,09.

Cetire

Cetire is an Australian luxury fashion e-commerce company founded by Dean Mintz in 2017, that offers a wide selection of high-end clothing, footwear, and accessories for women and men. It provides carefully curated products from global brands such as Fendi, Gucci, Prada, Saint Laurent, and Balenciaga. With its rapid establishment in global markets, user-friendly shopping experience, competitive pricing, and vast offerings, Cetire has become one of the top global multi-brand e-commerce players. It garnered $416,2 million in revenue with an average basket value of $983 (the highest in the list) in 2024. Approximately 1,93 million users have visited its site and 423K visitors were actively using the site. It has shipped around 709K orders in 2024.

Dafiti

Dafiti is the leading e-commerce platform in Latin America, founded by Carlos Barros, Thiago Hara, and Fábio Carvalho in 2011. It has a strong presence in Brazil, Chile and Argentina. Dafiti offers a selection of items from both domestic and international brands to attract a broad demographic. It includes apparel, bags, shoes, beauty, and sports goods that serve women, men, and children. Its online features include easy navigation, free returns, frequent sales, competitive pricing, and diverse payment methods. It is a part of the Global Fashion Group (GFG). Dafiti has reported $750 million in revenue in the financial year of 2024 with $40 of average basket value and 44 million orders delivered. It had 8,5 million visits and 4,4 million active users with a conversion rate of 1,5%.

Farfetch

Farfetch is based in London, England connecting the users with luxury fashion brands and designers around the world. The company is known for its vast collection from a variety of labels (budding artists to top brands) that cater to different styles and tastes. Through technology and exclusivity-driven features such as pre-owned collections, collaborations, and virtual try-ons, Farfetch shows its commitment to combining sustainability and technology. It features over 4,1 million in the financial year of 2024 with the conversion rate the same as YOOX Net-a-Porter (1,00%-1,50%) and total visits of over 26 million. The firm earned a total of $748 million in 2024 with average order value ranging from $300 to $325.

Flipkart

Flipkart is one of the popular e-commerce platforms in India, launched by Sachin Bansal and Binny Bansal in 2007. It started as an online bookstore and rapidly expanded to various product offerings such as fashion, accessories, home, electronics, and more. The site provides products with competitive pricing to cater to a diverse range of customers across India. Its features include easy returns, cash-on-delivery, and domesticated customer services. Now, the company is serving under Walmart. It has over 200 million active users with 285,53 million visits in 2024. The total revenue of the company was estimated at $6,75 million in 2023 with around 96 million orders shipped generally.

JD.com

JD.com, also known by the name of Jingdong, is one of the most popular e-commerce platforms founded by Richard Liu in 1998 as a small retail shop, then transitioned to online business in 2004. It offers a wide range of items such as fashion, home goods, groceries, and electronics from direct sales and third-party sellers. It emphasises swift and trustable delivery services. It also uses technology such as automation, big data, and artificial intelligence. It has recorded more than 30 billion website visits with over 600 million active users and a conversion rate of 2,5-5%. The site earned $152,77 billion in the financial year 2024 with over 10 billion orders shipped and an average basket value ranging from $30 to $60.

Luisaviaroma

Luisaviaroma was launched in 1929 in Florence, Italy as a small boutique selling French hats. Now, it is a globally renowned luxury fashion retailer. It is one of the first online luxury e-commerce (launched the website in 1999). Luisaviaroma offers the latest luxury apparel, accessories, and home decor with a seamless shopping experience that can reach an international audience. The website witnesses 5 million active users per month and a total visit of 1,98 million in 2024 with a 2023 recorded revenue of $188,7 million with an average order value of $391.

Myntra

Myntra was founded in 2007 in Bengaluru, India with an original focus on personalised gift items. It changed its path to lifestyle and fashion products in 2010 with a wide range of apparel, footwear, accessories, and home decor from Indian and global brands, catering to all budgets and styles. The Indian e-commerce platform has top-notch marketing campaigns such as the “End of Season” sale and try-before-you-buy feature and a fault-free shopping experience. It receives a total of 60 million active users in a month with 1,1 billion total visits with a 2,1% conversion rate in 2024. The company has shipped over 180 million orders and recorded a total revenue of $526,5 million in 2023 with a general average order value of $26,17.

Mytheresa

Mytheresa is a leading global luxury fashion e-retailer platform, established in 1987 as a boutique in Munich, Germany. It specialises in men’s, women’s, and kids’ fashion with notable curations from high-end brands such as Saint Laurent, Prada, Givenchy, Dolce & Gabbana, Loewe, Gucci, Loro Piana, and more. The online platform was launched in 2006. With that, Mytheresa became known for its style curations, premium shopping experience, and exclusive collaborations. The website proved that the multi-brand e-commerce space is still a trustable platform for luxury brands by earning $910,22 million as total revenue in 2024 with an average order value of $762,03. It has 852K active users and 3,82 million total visits per month in 2024 with 2.090K total orders shipped and a conversion rate of 0,5%-1,0%. In January 2025, YOOX NET-A-PORTER Group was closing the acquisition of Mytheresa. Following that, the company is planning to rename itself as “LuxExperience” with a ticker symbol ‘LUXE.’

Namshi

Launched in 2011 and headquartered in Dubai, Namshi is the premier online fashion and lifestyle retailer catering to the Middle Eastern market. Namshi quickly gained more consumers’ attention with its trendy, various selection of apparel, accessories, and footwear from global and local brands. It positioned itself as one of the top e-commerce platforms in the region through seamless shopping experience, fast delivery, and exclusive collaborations. Purchased by Emaar Malls in 2019 and later by Noon in 2022, it continues to dominate the online fashion space by offering a combination of luxury, high-street, and athleisure styles. Namshi has over 4 million active users in a month with a total visit of approximately 3,4 million in December 2024. The total revenue of the platform was $585,9 million in 2024 with an average basket value of $436 for the luxury category alone.

Nykaa

Nykaa is India’s top online e-commerce platform for fashion, beauty and wellness. It was launched in 2012 with an initial focus on skincare and cosmetics. Later on, the company expanded to offer a vast collection of luxury beauty, personal care, fashion, and wellness products. It bears more than 2,500 brands including both local and international labels. With expert recommendations, an inclusive strategy, and a user-friendly website, Nykaa rules the online Indian market for beauty and fashion. In 2024, it recorded a total active users of 35 million and 1,110 million visits with 41,7 million orders shipped. The e-commerce platform has the list’s highest conversion rate of 21%. Nykaa’s total revenue in 2024 is $646,86 million and $22,54.

Revolve

Revolve is an e-commerce company founded in 2003 by Michael Mente and Mike Karanikolas, primarily began as the fashion retailer catering to young women and eventually changed to the most prominent online destination for luxury and modern fashion. It offers a range of seasonally trending and celebrity-influenced footwear, accessories, clothing, and beauty items from more than 500 emerging and well-known brands such as LPA, Free People, Steve Madden, and Zimmermann. It majorly uses celebrity and influencer marketing to develop a strong presence in social media through which it can attract Millennial and Gen Z consumers. In 2024, Revolve garnered $46,3 million as annual revenue with an average order value set between $200 and $225. It had a total visit count of 13,1 million with 1,5-2,0% conversion and 3,6 million orders shipped.

SSENSE

SSENSE is a luxury fashion and lifestyle-based e-commerce site in Montreal, Canada, founded by Rami Atallah in 2003. It was originally kicked off as a brick-and-mortar store before going to online retailing. It provides a selected list of luxury clothes, accessories, streetwear, and lifestyle products for men and women. It has a diverse pool of brand offerings from Off-White to Gucci. The site also features editorial content like style guides, interviews, and photography. SSENSE had an estimated value of $771,3 million in revenue in 2024 with an average basket value of $40. It has 7,88 million visits with a 0,5-1,0% conversion rate and approximately 13,3 million orders shipped.

SSG.COM

SSG.COM is one of South Korea’s top e-commerce platforms founded by Shinsegae Group in 2014. It offers a seamless online shopping experience across fashion, beauty, electronics, groceries, and luxury goods. Shinsegae has integrated features like E-Mart and Shinsegae Department Store into the platform as a way to combine online and offline shopping, providing high-quality products from premium and everyday brands. With advanced logistics, fast delivery services like SSG Express, and AI-driven personalised recommendations, SSG.COM has become the go-to platform for South Korean consumers. It reported a total of 20,1 million active users and 37,3 million visits in June 2024. The e-commerce platform earned $1,16 billion in 2023.

Stitch Fix

Stitch Fix is an American online personal styling and e-commerce platform that was launched in 2011 by Katrina Lake. It is based in San Francisco, California with a major focus on revolutionising the approach that consumers follow to shop for clothes by providing personalised shopping experiences through human and technology-based stylists. It allows users to sign up for subscriptions by providing sizes, budgets, and style preferences to offer a stylist-curated list of clothes and accessories that will be shipped to them. Stitch Fix has a total of $1,34 billion in sales in 2024 with an average order value of $78 and 56 million orders delivered. It catered to 2,9 million active users and 110 million total visitors by driving 38% conversion.

TaoBao

TaoBao is a leading Chinese e-commerce platform, launched in 2003 by Alibaba. It is known for its vast selection of products, ranging from fashion and electronics to home goods and unique handmade items. Compared to the traditional online marketplace, Taobao operates differently as a consumer-to-consumer (C2C) and business-to-consumer (B2C) marketplace, allowing individual sellers and brands to connect directly with millions of buyers. Comprising over a billion product listings, Taobao is popular for its affordable price, live-stream shopping, and AI-driven recommendations. Its integration with Alipay ensures a secure transaction and features such as Taobao Live and social commerce innovations made it one of the most interactive e-commerce platforms globally. It had 892 million active users in September 2024 and a total visit of 198,7 million in December 2024. As of the 31st of March, 2023, TaoBao recorded a revenue of $126,5 billion. It also shipped around 1,5 billion orders for the 11.11 shopping festival in 2024.

THE ICONIC

THE ICONIC, launched in 2011 in Sydney, Australia, is one of the top online retailers in the region with an extensive range of apparel, accessories, footwear, beauty items, and home appliances. It provides more than 1.000 global and domestic labels with fast and reliable delivery. The platform has features like three-hour delivery and same-day delivery options. It is committed to inclusive sizing, sustainability, and shopping experiences like curated selections and personalised recommendations. THE ICONIC reported 7,8 million active users and 170 million total visits with a conversion rate of 2,9% and 7,8 million orders shipped in 2024. Its overall revenue is $331,8 million with an average order value of $3,51.

Tmall Luxury Pavilion

Tmall Luxury Pavilion is a major part of Tmall, which comes under the Alibaba Group, focusing on high-end and luxury products. It was launched in 2017 with a curated list of products and an online shopping experience that caters to Chinese consumers who are looking for luxury items like accessories, fashion, beauty, electronics, and watches. It incorporates a personalised shopping experience with features including exclusive launches, customised services, virtual stores, and more by leveraging the extensive data secured by the entire Alibaba network such as logistics, digital marketing analysis, and e-commerce capabilities. Tmall Luxury Pavilion had $115 million in sales with average order value ranging between $500 and $1500. It has 20 million to 30 million active users and 500 million to 1 billion approximate site visits with a 2-5% conversion rate. The total number of orders shipped by the site in 2024 exceeds 10 million.

VIP Shop

VIP Shop is a leading Chinese online discount retailer, founded in 2008 in Guangzhou. It specialises in branded items with limited-time flash sale offers. The products offered ranged from apparel and makeup to home decor and electronics. It has a primary focus on high-quality and authentic products from local and global brands at notable prices. VIP Shop has a strong user trust and affordable categories which made it to the list of top Chinese popular e-commerce platforms. It recorded 44,3 million total active users and a total visit of 300 million with 197,8 million orders shipped in 2024. The company garnered $3,7 billion in total revenue with a $3,51 average order value.

YOOX Net-a-Porter

YOOX Net-a-Porter is the global leader in the fashion and luxury e-commerce sector, professionally known as Yoox S.p.A, with well-known platforms like NET-A-PORTER, MR PORTER, THE OUTNET, and YOOX. The group is known for its luxury brand curating skills and notable customer service. It has a presence in more than 180 countries, offering designer apparel, lifestyle, and accessories. They are also committed to sustainability, customised shopping experience, and technology-embracers with AI-powered recommendations. As of the financial year of 2024, the group recorded more than 4,3 million active users with an approximate conversion rate of 1,00%-1,50%. It collects a revenue of $2,4 billion in the financial year of 2024 with an average order value of $735. YOOX and Net-a-Porter together witnessed a total of 11,6 million viewers.

Zalando

Zalando GmbH remains the top online e-commerce platform in Europe, showcasing a range of fashion, beauty, and footwear products from more than 6.000 brands. It is known for its seamless experience in shopping that combines personalised touch and convenience, displaying curated styles and advice. Zalando GmbH owns Zalando Green, a label highlighting sustainable products by aligning responsibility with fashion. Till the second quarter of 2024, Zalando bore active users of 49,8 million and total visits of 25,83 million with 63,4 million total orders shipped at a conversion rate of 0,3%. In the same period, it earned $2,6 million with an average order value of €61.

Cover Image Courtesy: Hooks Magazine, Asos and Boohoo respectively.