Asos
Accessories / Active Wear / Apparel / Bags / Denim / Jewelry / Shoes / Swimwear / Underwear & Lingerie
ASOS was established in June 2000 by Nick Robertson & Quentin Griffiths. ASOS now has over 2000 employees and is the United Kingdom's largest independent online and fashion beauty retailer. Despit...
ASOS was established in June 2000 by Nick Robertson & Quentin Griffiths. ASOS now has over 2000 employees and is the United Kingdom's largest independent online and fashion beauty retailer. Despite deprecating its original meaning (As Seen On Screen), ASOS is still written as an uppercase acronym; the exception to the rule being the new company logo designed by Ben Lewin as part of new visual identity and introduced in 2008 where it is stylistically shown all in lower case. In October 2001 ASOS PLC Holdings was admitted to AIM on the London Stock Exchange. ASOS is a global online fashion and beauty retailer and offers on the ASOS.com website over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty with approximately 1,500 new product lines being introduced each week. ASOS has websites targeting the UK, USA, France, Germany, Spain, Italy and Australia and also ships to over 190 other countries from its central distribution centre in the UK.Brand Details
Founder
Quentin Griffiths
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Men, Women
Asos Latest News
Asos Extends its Partnership with Mango
Asos and Mango are expanding their collaboration with the introduction of Mango Man into the former's offerings with 370 options for the Autumn/Winter season.
VEJA Launches on ASOS
VEJA has officially entered ASOS with 115 styles in footwear and the limited edition collection, VEJA x Make My Lemonade.
ASOS expands board with experts
ASOS expands board with experts Natasja Laheij and Jose Manuel Martinéz Gutiérrez as Independent Non-Executive Directors.
ASOS deal with Nordstrom to sell TOPSHOP
ASOS acquired TOPSHOP and some other leading brands include Arcadia's in march for £330 million.
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