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PrettyLittleThing was founded by brothers Umar and Adam Kamani in 2012. It was previously commenced as an accessories brand. Later, the label was developed into a fast-fashion retailer for the wome...
PrettyLittleThing was founded by brothers Umar and Adam Kamani in 2012. It was previously commenced as an accessories brand. Later, the label was developed into a fast-fashion retailer for the women between the ages 15 and 40. It is now operating in US, Australian, French, Middle East, Irish, and Canadian markets.Brand Details
Founder
Umar Kamani and Adam Kamani
Brand Strategy
Market segment
Mass Market
Core business
Apparel
Targets
Women
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