Database

PrettyLittleThing

Manchester,

United Kingdom

2012

Accessories / Apparel / Shoes / Swimwear

PrettyLittleThing was founded by brothers Umar and Adam Kamani in 2012. It was previously commenced as an accessories brand. Later, the label was developed into a fast-fashion retailer for the wome...

Brand Details

Founder

Umar Kamani and Adam Kamani

Brand Strategy

Market segment

Mass Market

Core business

Apparel

Targets

Women

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