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The beauty and skincare sector is no longer exclusive to women. Male celebrities are breaking stereotypes and taking a stance in the industry by introducing their beauty brands in order to rework grooming and well-care standards. Notable personalities such as Brad Pitt, Idris Alba, Harry Styles, and Pharell Williams have already stepped into the arena by launching innovative items that will offer solutions to different skin types and their needs, and, at the same time, maintain sustainability and inclusivity.
Let us look at the top skincare and beauty brands founded by male celebrities.
The insights found in these infographics are different and also similar from the former insights that we saw for female celebrity-owned beauty brands. Brad Pitt is not on Instagram and Tiktok but his beauty brand Beau Domaine is actively present on both the platforms. Even though David Beckham leads the way in the celebrity Instagram followership with 88,4 million, his beauty brand HOUSE 99 is in 3rd position with 133K followers on Instagram. Some of the brands such as Humanrace, HOUSE 99, and TWENTYNINE PALMS are not even present on TikTok. Harry Styles and his beauty brand Pleasing take the lead place in both the infographics with higher followership on Instagram (48,4 million and 13 million respectively) and TikTok (7.8 million and 788,8K respectively).
Similar to the female celebrities, the follower count of the male celebrities does not directly impact their beauty brands’ accounts. Idris Elba has 6,7 million followers on Instagram and 2,5 million followers on TikTok, whereas his beauty brand S'ABLE LABS has 41,1K followers on Instagram and 3,6K on TikTok. John Legend and his beauty brand LOVEDº1 have a 199,4% followership difference on Instagram and a 199,75% followership difference on TikTok. Both beauty brands and their celebrity owners have higher followings on Instagram than TikTok. Machine Gun Kelly and his beauty brand UN/DN Laqr bear 9,1 million and 69,7K followers on Instagram, and 4 million and 1,68K followers on TikTok. John Legend’s Instagram followers are a 471,4% increase of TikTok followers and his skincare brand LOVEDº1’s Instagram follower count is a 1319,2% increase of the TikTok follower count.
Pleasing from Harry Styles
Pleasing is a gender-neutral beauty, nail care, and lifestyle brand founded by the singer Harry Styles in November 2021. It focuses on encouraging self-expression and breaking out contemporary beauty standards. The label embraces individuality, no matter what one’s gender identity is. It showcases both boldness and minimalism through a diverse range of products that cater to different skin tones and personalised styles.
Beau Domaine from Brad Pitt
Brad Pitt launched Beau Domaine, a genderless skincare line, in October 2022. It was co-founded by the winemakers Famille Perrin who are known for their Château de Beaucastel winery in France. Le Domaine works to combine science with nature to offer a sophisticated range of skincare products that help with de-aging, just like the regenerative properties procured by grape vines in the vineyard. It utilises grape-based antioxidants to provide anti-aging factors. Apart from that, the brand focuses on producing sustainably.
Humanrace from Pharrell Williams
Humanrace is a unisex skin care brand launched by Pharrell Williams in November 2020. It is entirely rooted in wellness, simplicity, and consciousness of the environment. With cruelty-free, vegan products, the label tries to encourage everyone to have their own skincare routine. Pharell has collaborated with Dr.Elena Jones for this brand to succeed for all skin types. Its core collection includes Lotus Enzyme Exfoliator, Rice Powder Cleanser, and Humidifying Cream. Even the packaging is made of post-consumer waste recycled into useful materials. It uses hydrating and clean formulas with vegan ingredients such as lotus enzymes and rice powder.
S'ABLE LABS from Idris Elba
S'ABLE LABS is a wellness and skincare brand introduced by Idris Elba and his wife Sabrina Elba in July 2022. Its name, S’able, itself is a subtle inversion of their surname, limelighting the core value of togetherness and soulful partnership. The brand incorporates sustainability, inclusivity, and self-care. Its natural ingredient-based products are aimed to be effective in all skin types while nurturing the consumers’ well-being. Beyond skincare, the label also fosters lifestyle communications among the community and wellness.
HOUSE 99 from David Beckham
HOUSE 99 is a grooming brand launched by David Beckham in the UK in February 2018. It was released in other retailers from 19 countries in March 2018. It was created in collaboration with L'Oreal SA. The number 99 signifies Beckhaam’s significant year in his whole life when he got married, had his first child, and won a match with Manchester United. Influenced by the barbershop routine, the brand was created to offer high-quality and accessible grooming essentials such as beard oils, hair styling cream, and shaving products, all nourished with natural ingredients like quinoa, hemp seed oil, and spirulina. It showcases the impeccable style and self-care routine of Beckham along with approaching the consumers in a holistic manner.
TWENTYNINE PALMS from Jared Leto
Inspired by the desert town in California, TWENTYNINE PALMS is a unisex skincare brand launched by actor Jared Leto and Jonathan Keren, highlighting holistic nature and wellness with the raw beauty and tranquillity of desert scape. It commits to using natural plant-based ingredients and focusing on sustainability. By blending nature with science, it offers high-quality products made from botanical extracts and other elements that emphasise rejuvenation, hydration, and consciousness in the environment.
UN/DN Laqr from Machine Gun Kelly
UN/DN Laqr was founded by Machine Gun Kelly in 2021 with cruelty-free and vegan nail polishes. It breaks out of the traditional norms of gender and redefines the works of nail art and nail care by encouraging self-expression with nails. Kelly launched this brand to celebrate individuality and to boost the personal, rebellious spirit and distinctive style of people. The product offerings range from high-quality nail care products, nail lacquers, and policies to accessories.
LOVED01 from John Legend
The singer John Legend launched LOVED01, a personal care brand, to showcase well-being beyond beauty by offering a range of skin and body care products for all genders with elevated and sensorial properties at affordable prices. The ingredients used are natural with a focus on sustainability and responsible sourcing, i.e., jojoba oil, shea butter, rosehip oil, and sea buckthorn oil. It addresses general skin issues like hydration, uneven skin tone, and fine lines. Legend’s commitment to inclusivity and self-care is highlighted in the brand ethos.
Cover Image: Machine Gun Kelly for UN/DN Laqr, Brad Pitt for Beau Domaine and Harry Styles for Pleasing, courtesy The Photogallery, Harper's Bazaar and The Guardian.