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Twentynine Palms is a skincare and wellness brand co-founded by actor Jared Leto and Jonathan Keren, who previously founded the Mediterranean wellness brand Maapilim. Inspired by the desert landsca...
Twentynine Palms is a skincare and wellness brand co-founded by actor Jared Leto and Jonathan Keren, who previously founded the Mediterranean wellness brand Maapilim. Inspired by the desert landscape and named after the gateway city to California's Joshua Tree National Park, Twentynine Palms focuses on using botanicals that thrive in arid climates, such as prickly pear and evening primrose. The brand’s formulations are crafted to reflect the resilience and beauty of the desert, offering a sense of calm and mindfulness through high-quality, vegan, and cruelty-free products for the skin, body, and hair.Brand Details
Founder
Jared Leto and Jonathan Keren
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Men, Women
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