LOVED01
Body Care / Skin Care
LOVED01 is a skincare brand founded by John Legend in early 2023, designed specifically for melanin-rich skin. The line addresses unique skincare needs, such as faster moisture loss and a tendency ...
LOVED01 is a skincare brand founded by John Legend in early 2023, designed specifically for melanin-rich skin. The line addresses unique skincare needs, such as faster moisture loss and a tendency toward hyperpigmentation in darker skin tones, using ingredients like rosehip and sea buckthorn oils for hydration. LOVED01 is both accessible and affordable, sold at retailers like CVS and Walmart with most products priced in affordable prices. Legend created this brand to offer an inclusive and affordable alternative in the skincare market, prioritizing effective skincare for underserved communitiesBrand Details
Founder
John Legend
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Men, Women
The financial data for this brand is limited.
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