WeChat Marketing Strategies for Fashion & Luxury Brands

A practical guide to starting and managing a WeChat account for a brand

107 pages
 With 355 million monthly active users as of March 2014, WeChat has managed to catch the attention of some of the world's most forward thinking brands, and these brands are now using WeChat to reach their target audience and connect with them in the most innovative ways.

  • Learn all you need to know about WeChat, including the features of the corporate accounts available to brands.
  • Know the marketing strategies being used by fashion and luxury brands
  • Gain insights on effective WeChat content management strategies from best practices on 35 fashion and luxury brands


  1. Introduction
    1. Understanding WeChat and its Importance
    2. WeChat VS Similar Applications
    3. Core Features
    4. New Features and their potentials
  2. A Guide to starting a WeChat account for a brand
    1. Types of WeChat Account
    2. Steps to register for a WeChat Account
    3. How WeChat Users search for Public Accounts
  3. Practices of Fashion & Luxury Brands on WeChat
    1. Practices of Luxury and Premium Brands on WeChat
    2. Practices of Mass Market and Bridge Brands on WeChat
    3. Practices of Activewear Brands on WeChat
    4. Practices of Beauty Brands on WeChat
    5. Takeaways
  4. Conclusion
    1. SoLoMo Marketing
    2. Summary
107 pages
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