| Financial Indicators (€ '000s) |
2023 |
2022 |
2021 |
2020 |
| Revenue |
968.914 |
710.137 |
508.161 |
340.095 |
| Profit Before Tax |
259.976 |
161.593 |
84.010 |
4.020 |
| Net Profit |
207.363 |
127.586 |
68.160 |
8.440 |
| Total Assets |
505.785 |
326.671 |
265.070 |
181.590 |
| Profit Margin |
26,83% |
22,76% |
16,53% |
1,18% |
| Number of Employees |
434 |
337 |
272 |
239 |
Loewe’s financial performance in 2023 showcased remarkable growth across key metrics, solidifying its upward trajectory in the luxury market. The brand reported a 36,5% increase in revenue, reaching €968,9 million, compared to €710,1 million in 2022. Profitability surged significantly, with profit before tax rising by 60,9% to €259,9 million, while net profit increased by 62,5% to €207,4 million, reflecting operational efficiency and strong demand. Total assets also saw substantial growth, climbing 54,9% to €505,8 million, underscoring the brand’s strengthened financial foundation. Loewe’s profit margin improved to 26,83% from 22,76% in 2022, highlighting enhanced profitability. The company also expanded its workforce, with the number of employees increasing by 28,8% to 434, further supporting its global expansion and operational scalability. These figures demonstrate Loewe’s ability to sustain growth while enhancing financial efficiency in an increasingly competitive luxury landscape.
Brand Developments and Strategic Moves
Beyond financial performance, 2023 was a pivotal year for Loewe, marked by high-profile marketing campaigns, notable collaborations, and key product launches. Highlights include:
Collection Launches: Loewe debuted its Spring/Summer 2023 collection at Paris Fashion Week in September 2022, featuring structured silhouettes and surrealist inspirations. In March 2023, the Fall/Winter collection was unveiled, continuing the brand’s experimental approach under Jonathan Anderson’s creative direction.
Celebrity Ambassadors: The brand expanded its ambassador network, naming South Korean actor Taeyong (from NCT) as a global ambassador in June 2023. Other notable collaborations included Taylor Russell and Josh O’Connor, who starred in Loewe’s campaigns throughout the year.
Marketing and Cultural Influence: Loewe maintained a strong cultural presence, hosting its SS24 show at Paris Fashion Week in September 2023, attended by high-profile figures like Zendaya and Kylie Jenner. The brand also deepened its ties to the art world by collaborating with artist Lynda Benglis for its collection visuals and launching a new campaign celebrating Spanish craftsmanship.
Loewe’s financial results highlight strong geographical performance, with notable growth across key markets:
Asia-Pacific: The region remains a key revenue driver, particularly in China and Japan, where demand for luxury goods continues to rise. Loewe expanded its footprint in Asia by opening new flagship stores in Tokyo and Seoul, reinforcing its presence in high-value markets. China, in particular, saw double-digit growth driven by local consumer spending and a resurgence in international travel.
Europe: Loewe maintained strong performance in its home market of Spain and key European cities, benefiting from increased tourism and growing demand from affluent consumers. Paris and London continued to be major sales hubs, with store expansions and luxury retail partnerships strengthening the brand’s visibility.
North America: Sales in the U.S. and Canada showed steady growth, supported by strategic marketing efforts and high-profile collaborations. The brand’s popularity surged among younger luxury consumers, further fueled by its presence in major department stores and a push into digital commerce.
From a distribution perspective, Loewe continued to enhance its omnichannel strategy, integrating seamless customer experiences across its online platform and physical stores. The brand invested in flagship store renovations and e-commerce optimisations to cater to evolving consumer shopping preferences. The combination of digital expansion and an upgraded in-store experience contributed to its strong financial performance across regions.
Future Outlook and Strategic Direction
As Loewe looks to 2024 and beyond, its strategic focus will likely center on:
Sustained Digital Expansion: Enhancing online sales channels and investing in immersive digital experiences, including AI-driven customer service and virtual shopping experiences. The brand is expected to increase its presence on digital marketplaces while further refining its direct-to-consumer e-commerce platforms. Additionally, Loewe has announced it is shifting to a presentation format for Autumn/Winter 2025 in Paris Fashion Week (2025) to provide a more intimate experience with its designs.
Retail Expansion: Strengthening physical store networks, particularly in key Asian and European markets. Recent openings in Tokyo and Seoul signal an intensified focus on Asia, while store redesigns in Paris and London reflect Loewe’s push for high-end retail experiences that align with its brand identity.
In February 2025, Saudi Arabian actress Sarah Taibah was featured in Loewe’s Ramadan campaign. The brand expanded its retail presence with the opening of Casa Loewe Shanghai, a flagship boutique that seamlessly merges fashion, art, and design. The store reflects Loewe’s commitment to craftsmanship and creativity, featuring a curated selection of contemporary art and unique interior aesthetics.
Sustainability Commitments: Further integrating eco-conscious initiatives into product development and supply chain management. Loewe has announced commitments to reducing its carbon footprint through sustainable sourcing, limiting waste in production, and launching new eco-friendly packaging solutions.
Conclusion
Loewe’s impressive 2023 financial results underscore its position as one of the fastest-growing luxury brands under LVMH’s umbrella. The brand’s ability to merge heritage craftsmanship with contemporary relevance has proven successful, setting the stage for continued growth in the evolving luxury landscape.
In March 2025, Jonathan Anderson announced that he is exiting Loewe, leaving behind a decade-long legacy of artistic transformation and craftsmanship-driven innovation. Designers Jack McCollough and Lazaro Hernandez, co-founders of Proenza Schouler, announced their departure from their label in early 2024. While speculation has circulated regarding their potential move to Loewe, no official confirmation has been made by the brand or the designers.
Read the full Loewe brand report Here.
**For a deeper dive into the financial performance of other top luxury brands, explore the
Loro Piana 2023 Financial Report here,
Moncler Q1 2024 Financial Report here, and
Balenciaga 2023 Financial Report here.
Burberry 2023/24 Financial Report here
Check out other financial analysis article here**
Cover Image: Loewe Fall 2023 Campaign, courtesy The Impression.
