Tmall for Fashion & Luxury Brands

Introduction to Tmall and key takeaways from case studies

22 pages
 As the biggest e-commerce market in the world, China is definitely not a place to be ignored. Just in the first quarter of 2014, China‚Äôs total online shopping revenue has reached EUR 54.26 billion. Which e-commerce platform is the big winner in China? Without doubt, it is Tmall. Find out from this marketing research:

  • Learn all you need to know about Tmall, including the types of stores available to international fashion and luxury brands
  • Find out how to set up a flagship store on Tmall, including all costs involved
  • Get to know the user experience from our step-by-step guide
  • Understand how fashion and luxury brands are managing their Tmall stores through our case studies


  1. Introduction to e-commerce in China
  2. About Tmall
  3. Fashion and luxury flagship stores on Tmall
  4. Staying local or going global?
  5. Online store selection
  6. Tmall flagship store: The best solution for fashion brands
  7. Opening a flagship store on Tmall
  8. Tmall-related costs for an apparel flagship store
  9. Tmall flagship store user experience
  10. Case studies: Hits and Fiascos
  11. Dos and Don'ts on Tmall
22 pages
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