As the biggest e-commerce market in the world, China is definitely not a place to be ignored. Just in the first quarter of 2014, China’s total online shopping revenue has reached EUR 54.26 billion. Which e-commerce platform is the big winner in China? Without doubt, it is Tmall. Find out from this marketing research:
- Learn all you need to know about Tmall, including the types of stores available to international fashion and luxury brands
- Find out how to set up a flagship store on Tmall, including all costs involved
- Get to know the user experience from our step-by-step guide
- Understand how fashion and luxury brands are managing their Tmall stores through our case studies
Content
- Introduction to e-commerce in China
- About Tmall
- Fashion and luxury flagship stores on Tmall
- Staying local or going global?
- Online store selection
- Tmall flagship store: The best solution for fashion brands
- Opening a flagship store on Tmall
- Tmall-related costs for an apparel flagship store
- Tmall flagship store user experience
- Case studies: Hits and Fiascos
- Dos and Don'ts on Tmall
22 pages
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