Middle East is a region not only crucial for the international fashion and luxury brands to seek an investment from, but also an area still quiet unexplored to its best potential in terms of rightful product offering to the fashion-hungry niche of the society.
According to the State of the Global Islamic Economy 2014-2015 report commissioned by Thomson Reuters and Dinar Standard estimates, by 2019, Muslims around the globe will have the $489 billion spending power; while in the west this segment already makes up for an estimated $100 billion market. Hence, it is safe to say that the one who will come up with the right offering, with the right partner at the right terms will win.
Besides the local labels, international ones like Dolce&Gabbana, Burberry, DKNY, Mango, Net-a-Porter and many others have also been trying their hands in cashing on this market, launching exclusive festive editions, capsule collections and participating in local fashion weeks. However, it is not always that they are appreciated. It is thus highly important to do your 'homework' well with a local, and not just relying on superficial research, to find out what really the audience in this region like, and what are the cultural restrictions and norms that are to be taken into consideration.
Moreover, this emerging fashion phenomenon has given rise to many fashionistas in the form of celebrities and bloggers, that are gaining momentum and already collaborating with foreign labels to spread the word in their local landscape.
Fashionbi's latest research tells you the story behind all this and much more! Read on.
Middle East Digital Trends
- Social Media Trends
- Mobile Trends
- SEO/SEM Trends
- E-mail marketing Trends
- E-commerce Trends
Middle Eastern Brands and Online Retailers
Special Collections for Middle East Market by International Brands
- Dolce & Gabbana
- Tommy Hilfiger
- Net-a-porter and Moda Operandi
- Most Impactful Middle Eastern Influencers
- Key Insights
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