There is no doubt about how important the kidswear business is today. In Asia Pacific alone, this market is projected to reach €65.1 billion by 2020.
From Uniqlo and H&M to Stella McCartney - all segments and sections across kids apparel are only growing and how. Online giants like Farfetch, Babyshop or Childrensalon.com are playing in the pool of children's wear and growing in double digits, both in terms of number of stores worldwide and also in terms of sales. Many are also offering rented clothing or personalised packs on subscription basis.
The industry is not limited to just the brands and products. There are special fashion shows and exhibits like the famous yearly Pitti Immagine Bimbo in Florence. Additionally, many kid influencers like Prince George, Suri Cruise, North West have already been influencing parents as well as their offsprings, thereby brining boosted sales and recognition to the brands they choose to wear. Many a times, those are simple crocs or sweater - sold out within a matter of seconds.
Sustainability and athleisure are other trends which have already marked their spot in the kids industry.
Read our special research on this industry to know all on the market value, trends, brands, designers, influencers, events and fashion campaigns and much more that goes into making this business a big success.
Key Insights About the Children’s Apparel Market
Subscription Box Service
Trade and Fashion Shows for Designer Kidswear
Promotion Activities During the Calendar Year