Fashion E-commerce Market

Understanding The Biggest Players In The Online Fashion World

E-commerce market share has been growing at a fast rate during the past few years, and online retail players are growing strong. Although brick-and-mortar still remains the biggest contributor in terms of revenues, e-commerce has been seen a rapid growth and is gaining a bigger share with every passing year. 

As more people gain access to smartphones and faster internet, mobile shopping is becoming crucial for businesses. Many pure-play e-commerce players have benefited greatly from this momentum and convert mobile traffic into actual sales. Important to note that millennials and Gen Z's shopping behaviour is fueling the growth seen in mobile online shopping, as they are digital natives.

With the success of internet penetration, mass market companies such as H&M and Inditex Have recently been focusing their growth efforts online as a strategy to increase profitability. E-commerce helps these brands reach a wider audience without the need to expand their retail footprint. 

As much as western companies appear to be at the forefront of fashion, the largest e-commerce market in the world is China. The number of online shoppers and sales in China are much higher, and the rate at which this market is growing is phenomenal. 

This report does an in-depth analysis of the growth of the main fashion e-commerce players in the world, and aims at understanding the different strengths of the companies. 


  1. Market Overview
  2. Important Notes
  3. Evolution Of The Main Fashion E-commerce Companies
    1. ASOS
    2. Bohoo
    3. Farfetch
    4. Global Fashion Group (GFG)
    5. Revolve
    6. TMall and Taobao (Alibaba)
    7. Yoox / Net-A-Porter (Richemont)
    8. Zalando
  4. Comparison and analysis of main KPIs
  5. Evolution Of Two Main Mass Market Companies
    1. H&M
    2. Inditex
  6. E-commerce Vs. Mass Market Brands

Brands mentioned in the case studies

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