The industry of fragrance is destined to witness significant transformation in 2025, through changing consumer preferences, technological advancements, and an enormous focus on sustainability. Let us have a look at the top key trends set to rule this year.

AI in Fragrance

AI is revolutionising perfume and scent formulation by analysing various datasets to create a hyper-personalised note. Brands have started to use AI to craft perfumes based on one’s preferences, moods, and body chemistry. Every Human offers personalised scent experiences tailored to individual profiles. Tom Ford launched Bois Pacifique, a perfume developed using AI features, allowing rapid innovation, enhanced transparency, and ethical ingredient sourcing. AI complements instead of replacing the artistry of human perfumers, ensuring that emotional depth and sensory experiences remain central to fragrance design.

Sustainability Practices

Environmental consciousness is currently influencing fragrance production. Companies are adopting green chemistry and renewable carbon solutions to create high-quality, sustainable scents. Biotechnology plays an important role in this topic, as it gives renewable and eco-friendly options to replace conventional extraction techniques. DSM-Firmenich made the Clearwood - a scent created from sustainable sugar fermentation capturing the notes of patchouli, and Dreamwood - a biotech-based scent that imitates the fragrance of Mysore sandalwood. The firm featured NaturePrint technology that enables the perfumers to replicate the chemistry of natural fragrances.

Affordable Luxury Dupes

The retail sector is facing a hike in demand for high-quality and affordable alternatives for luxury fragrances. Consumers are increasingly searching for products that provide similar aromatic experiences to premium brands without having the same high prices. Tesco released the Skin Saints Eau De Parfum Rouge as an £ 8 alternative to the £245 Baccarat Rouge. This grabbed the attention of significant consumers’ interest, leading to a growing market in accessible luxury. This trend is reflecting a wider inclusivity in the fragrance market.

TikTok Influence Trends

Social media platforms, especially TikTok, are reshaping the fragrance sector. TikTok’s hashtags like #perfumetok and #beastmode are helping the industry with its discovery and consumer engagement. The platform has amassed more than 5,2 billion views on perfume-related content, showcasing the impacts of fragrance purchases and trends. It also fosters a community where users share their reviews, personal scent experience, layering techniques, driving trends, and hiking sales. This social media influence has led to increased demand for unique and niche fragrances with consumers searching to discover distinctive scents.

Extrait Perfumes and Scent Discovery Kits

There is a surge in demand for high-concentration extrait de parfum formulations that give extended time of wear. It generally contains the highest concentration of fragrance oil, ranging from 20%-40%. The perfumes provide a richer, more intense scent profile that evolves beautifully over time. Brands like Byredo are dropping these products to meet consumers' desires for enduring and impactful fragrances.

Another micro-trend that we can notice is the consumers’ desire to explore various fragrances without committing to full-size bottles. With that, brands such as Versace and Coach are offering discovery kits. These kits offer a curated selection of miniatures, allowing users to experiment and find their preferred scents.

Gourmand and Nostalgic Scents

Gourmand scents are traditionally sweet and edible. Now, they are evolving to add savoury and complex notes. This trend highlights the consumers’ desire for unique, multi-layered fragrance experiences and adventurous palates. Le Monde’s Gourmand Cerise Riche, Carolina Herrera's Very Good Girl Elixir, and Sabrina Carpenter's Sweet Tooth Cherry Baby are some notable perfumes.

Additionally, there is a resurgence of interest in retro fragrances from the 90s and the early 2000s. The labels are relaunching the classic scent with modern twists that would appeal to the consumers’ nostalgic sense. Zoflora reintroduced its classic 'Flowershop' scent, originally created over 40 years ago.

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Cover Image: Tom Ford's Bois Pacifique, courtesy Tom Ford official website.