Circular Economy in Fashion

The Strategies Adopted by the Fashion Industry to Embrace Sustainability

Sustainability has become quite a buzzword in the world, especially when it comes to fashion. Since the reports came out about how polluting the industry is, customers have become more conscious of their shopping choices. This means the brands have to also become careful about the way they make their products to appease their customers.

Sustainable fashion is about producing clothes, shoes, and accessories in an environmentally and socio-economically sustainable way, so as to ensure that the brand, and subsequently the entire industry can continue producing goods without damaging the environment and people. Several organizations, including the UN, have set up methods in which the industry can ramp up sustainable operations.

Going green is now on every brand's agenda. They are developing new techniques to make their production processes more eco-friendly with the principles of the circular economy. They are also heavily marketing these initiatives, and many brands are publishing sustainability reports annually. Customers are drawn to brands when they see they are creating a positive impact to offset the damage they have been causing. 

This report looks at the various initiatives undertaken by all stakeholders in the industry, which are making it more sustainable and eco-friendly.


  1. Introduction
  2. Circular Economy Principles
  3. Sustainable Brands
  4. Sustainable Products and Collections
  5. Sustainable Beauty Brands
  6. Novelty in Production
  7. Key Takeaways
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