Ray-Ban
Accessories
Ray-Bans were first created in 1936. Some years earlier, Lieutenant John A. Macready (an American test pilot) returned from a balloon flight, complained that the sun had permanently damaged his eye...
Ray-Bans were first created in 1936. Some years earlier, Lieutenant John A. Macready (an American test pilot) returned from a balloon flight, complained that the sun had permanently damaged his eyes, and contacted Bausch & Lomb asking them to create sunglasses that would provide protection and also look sophisticated. On May 7, 1937, Bausch & Lomb took out the patent, and the Aviator was made available to the public.The prototype, known as Anti-Glare, had a frame weighing 150 grams. They were made of gold-plated metal with green lenses made of mineral glass to filter out infrared and ultraviolet rays. Pilots in the United States Army Air Corps immediately adopted the sunglasses.The army wanted sunglasses that would protect the soldiers' eyes from harmful light while maintaining a stylish look.[citation needed] The Ray-Ban Aviator became a well-known style of sunglasses when General Douglas MacArthur landed on the beach in the Philippines in World War II, and photographers snapped several pictures of him wearing them.Ray-Bans were quickly seen outside the army. They quickly gained popularity through other wars[vague] and even made a debut in the movies. In 1952, Ray-Ban created another style, the Ray-Ban Wayfarer, this time with plastic frames, which became popular soon after its release. By 1962, Ray-Ban started to create impact-resistant lenses. It was not until ten years later when the United States of America made impact-resistant eye wear mandatory through the FDA regulation. Wayfarer sunglasses were seen on movie stars, TV stars, and musicians. Ray-Ban still remains a top designer in the sunglasses industry with its constant changes of color, frames, and lenses. The brand was owned by the Luxottica group. On March 5, 2019, Luxottica became 100% wholly-owned by EssilorLuxottica and its ordinary shares were delisted from the Milan Stock Exchange (Mercato Telematico Azionario - MTA), organized and managed by Borsa Italiana.Brand Details
Founder
Lester Belisario
Brand Strategy
Market segment
Bridge
Core business
Eyewear
Targets
Men, Women
Ray-Ban Latest News
Meta Ray-Ban to Hold a Pop-up in Los Angeles
Ray-Ban, in collaboration with Meta, has set up a pop-up dedicated to its glasses at the Connect 2024 event in Los Angeles.
Meta Extends its Ray-Ban Smartglass Partnership
Meta and Essilor Luxottica are continuing their joint venture on Ray-Ban smart glasses.
Ray-Ban x Lenny Kravitz
Ray-Ban and Lenny Kravitz are partnering for the latest Reverse 3-piece collection with the brand's classic shapes and the artist's unique persona.
Ray-Ban Gets 3D-Complements from BTS' Jungkook
Ray-Ban Meta Glasses were worn by BTS' Jungkook on his digital 3D single with Jack Harlow. This has resulted in a huge craze for the glasses in TikTok.
Ray-Ban Financial Report 2023
Last fiscal year ended on December 31, 2023
