Puma
Accessories / Active Wear / Apparel / Bags / Fragrance / Shoes / Swimwear / Underwear & Lingerie
Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. The company, which was founded in 1948, distributes its products in more th...
Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide. The Puma Group owns the brands Puma, Cobra Golf and Tretorn. Puma starts in sport and ends in fashion. Its sport performance and lifestyle labels include categories such as football, running, motorsports, golf and sailing. Sport fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro. It is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken.Brand Details
Founder
Rudolf Dassler
Designer
Torsten Hochstetter
from
2013to
PresentJune Ambrose (Creative Partner, Womenswear)
from
October 2020to
PresentBrand Strategy
Market segment
Mass Market
Core business
Active Wear
Targets
Men, Women, Kids
Puma Latest News
Puma with A$AP Rocky
Puma has appointed A$AP Rocky as the creative director for its Formula 1 collaboration.
Puma has launched a new sustainability project
Puma has launched a new sustainability project called ‘Voices of a Re:Generation’ through which the brand will work with young environmentalists.
Aleksandra Lisowska becomes the new face of Puma
European marathon champion, Aleksandra Lisowska becomes the new face of Puma.
Puma collaborates with Balmain
Puma collaborates with Balmain for the second time with on a shoe model called the 'Balmain Court', which is dedicated to basketball, and claims the codes of luxury.
Puma Financial Report 2023
Last fiscal year ended on December 31, 2022
