Puma has appointed A$AP Rocky as the creative director for its Formula 1 collaboration.
Puma has launched a new sustainability project
Puma has launched a new sustainability project called ‘Voices of a Re:Generation’ through which the brand will work with young environmentalists.
Aleksandra Lisowska becomes the new face of Puma
European marathon champion, Aleksandra Lisowska becomes the new face of Puma.
Puma collaborates with Balmain
Puma collaborates with Balmain for the second time with on a shoe model called the 'Balmain Court', which is dedicated to basketball, and claims the codes of luxury.
Patagonia and Puma back Carbios biorecycling coalition
Patagonia and Puma back Carbios biorecycling coalition, to develop solutions that will enhance the recyclability and circularity of their products.
Puma's Slipstream relaunch campaign
Puma's Slipstream relaunch campaign features Neymar Jr, Romeo Beckham
Adidas has struck a sponsorship deal with the Italian nat...
Adidas has struck a sponsorship deal with the Italian national soccer team. beating Puma
Puma's new sustainability goals
Puma plans to use 90% sustainable materials by 2025.
Puma has strong growth in 1st quarter 2021
Puma has strong growth in 1st quarter 2021, at 1.549 billion euros.
Puma x Dua Lipa
Puma signed a deal with star Dua Lipa, announced by her via Instagram.https://fashionbi.com/insights/marketing-research/brands-campaigns-for-x-y-and-z-generations
Puma x Gold's Gym
Puma has collaborated with fitness chain Gold's Gym on workout apparel.