Company Adidas Group
Country United Kingdom
Email corporate@reebok.com
Telephone +1 781 401 5000
8
Market Segment Mass Market
Core Business Shoes

Reebok Financial Report 2019

 

Last fiscal year ended on December 31, 2019

 Revenue - Millions of EUR
20081.717,0
20091.603,0
20101.913,0
20111.940,0
20121.667,0
20131.599,0
20141.570,0
20151.742,0
20161.766,0
20171.843,0
2018Get Access Now
2019Get Access Now

Income Statement Trend

Revenue

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Adidas Group doesn't provide the Operating Margin figure for Reebok.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Revenue        

Reebok Updates

 

Adidas Group Financial Report 2019

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Reebok website
Reebok ecommerce

Official Social Media

Brand Description

Establishment

Year
1895
City
Bolton
Country
United Kingdom

Founder

J.W. Foster

Head Designer

Kerby Jean-Raymond
October 2020 - Present

Profile

Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women's categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

Business Strategy

Market Positioning

Mass Market

Core Business

Shoes

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Shoes
Swimwear
 

Adidas Group profile

Name Adidas Group
Website adidas-group.com
Country Germany
VAT Number n.a.
Telephone +49 9132 84 0
Fax +49 9132 84 2241
Date of foundation 1949
Type of Company Listed

Headquarters

Adi-Dassler-Strasse 1 97014 - Herzogenaurach, Bavaria

Ownership (Top Shareholders)

PUBLIC
CAPITAL RESEARCH AND MANAGEMENT COMPANY
THORNBURG INVESTMENT MANAGEMENT, INC. (via its funds): 3.78%
BLACKROCK, INC. (via its funds): 3.12%
BANK OF NEW YORK MELLON CORPORATION (via its funds): 3.04%
ABERDEEN ASSET MANAGEMENT PLC
DEUTSCHE BANK AG (via its funds): 2.34%
ALLIANZ SE (via its funds): 2.09%
SUPERVISORY BOARD
GOVERNMENT OF NORWAY (via its funds): 1.91%
FMR LLC (via its funds): 1.66%

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