Company Adidas Group
Country United Kingdom
Email corporate@reebok.com
Telephone +1 781 401 5000
8
Market Segment Mass Market
Core Business Shoes

Reebok Financial Report 2019

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Adidas Group doesn't provide the Operating Margin figure for Reebok.

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Net Sales        
 

Adidas Group Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Total Revenue        
Cost of Sales        
Gross Profit        
Operating Income        
Net Income        

Balance Sheet Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Current Assets        
Total Assets        
Current Liabilities        
Equity        

Official Websites

Reebok website
Reebok ecommerce

Official Social Media

Brand Description

Establishment

Year
1895
City
Bolton
Country
United Kingdom

Founder

J.W. Foster

Head Designer

Kerby Jean-Raymond
October 2020 - Present

Profile

Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and women's categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo.

Business Strategy

Market Positioning

Mass Market

Core Business

Shoes

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Shoes
Swimwear
 

Adidas Group profile

Name Adidas Group
Website adidas-group.com
Country Germany
VAT Number n.a.
Telephone +49 9132 84 0
Fax +49 9132 84 2241
Date of foundation 1949
Type of Company Listed

Headquarters

Adi-Dassler-Strasse 1 97014 - Herzogenaurach, Bavaria

Ownership (Top Shareholders)

PUBLIC
CAPITAL RESEARCH AND MANAGEMENT COMPANY
THORNBURG INVESTMENT MANAGEMENT, INC. (via its funds): 3.78%
BLACKROCK, INC. (via its funds): 3.12%
BANK OF NEW YORK MELLON CORPORATION (via its funds): 3.04%
ABERDEEN ASSET MANAGEMENT PLC
DEUTSCHE BANK AG (via its funds): 2.34%
ALLIANZ SE (via its funds): 2.09%
SUPERVISORY BOARD
GOVERNMENT OF NORWAY (via its funds): 1.91%
FMR LLC (via its funds): 1.66%

Reebok Latest News

BILLY’s Tokyo x Reebok
BILLY’s Tokyo and Reebok have mixed New England luxury with Japanese flair to create a hearty Interval 96 “Clam Chowder.” Inspired by the famed ingredients of the decadent, thick seafood soup, this Interval features interchangeable accents and a refined build.
 
Reebok x PLEASURES
Reebok partnered with PLEASURES, the Los Angeles-based label, to launch the Beatnik sandal model, which has been constructed from premium suede. “The Beatnik is comfort interacting with style on a new level,” said Alex James, co-founder of PLEASURES. 
 
Reebok x Nice Kicks
Reebok and Nick Kicks have announced the official release date for their Question Mid “Bubba Chuck.” Inspired by Allen Iverson's lifelong passion for fishing and drawing its moniker from his childhood nickname, this Question is a detailed, colorful homage to the preferred pastime of one of the most influential players to ever grace the NBA hardwood. 
 
Reebok collaborates with Vetements again
Vetements and Reebok have reunited to craft a graffiti-coated Instapump for Vetements’ FW20 collection.
 
Reebok x Opening Ceremony
Although Opening Ceremony closed its physical stores earlier this year, it’s continuing along unimpeded on the collaborative front by working with Reebok to craft two plaid-patterned takes on the Instrapump Fury.
 
Reebok launches the first Toy Story-themed sneaker again
Reebok and Bait have returned the creation for Toy Story-themed sneaker to launch Instapump Fury OG. The design is based on the green army men from the film series.
 
Reebok cut ties with CrossFit after CEO’s racist remarks
Reebok has announced that it will be ending its 10-year association with Crossfit following 'FLOYD-19' response by CrossFit founder Greg Glassman on Twitter to the Director of the Institute for Health Metrics and Evaluation’s statement: “Racism is a public health issue.”  
 
Reebok x ba&sh
Reebok and ba&sh have collaborated on a capsule collection inspired by urban dance style.

More collaborations in fashion
 
Reebok x NBA star Shaquille O'Neal
Paying tribute to martial arts legend Bruce Lee, Reebok and Shaquille O'Neal have crafted its latest colorway for the Shaq Attaq collection with Lee's most iconic yellow jumpsuit from Game of Death
 
Reebok releases ''All Types of Love" Collection for Pride Month
Reebok celebrates Pride Month this year with the release of its “All Types of Love” collection and accompanying “Proud Notes” campaign.
 
Reebok x Victoria Beckham
Reebok and Victoria Beckham reunited for the design collaboration to launch 5 colours of 'Dual Court Mid II'. Inspired by ’80s and ’90s basketball style, the high-cut silhouette blends old-school athletic flair with Beckham’s penchant for luxurious materials.


 
Reebok x Kanghyuk for Summer 2020
Reebok collaborates with the South Korean label, Kanghyuk, for the model 'Reebok Premier Modern'.
 
Reebok x Tom & Jerry.
Reebok’s newest capsule is inspired by the all time favourite cartoon characters Tom & Jerry. 

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