Reebok News

Reebok Introduces AI experience on Instagram

Reebok has launched its new personalized AI fashion experience on Instagram, promoting the expansion of sneaker culture through advanced technology.

Reebok's New Flagship in Bengaluru

Reebok unveils its new flagship store in Kammanahalli, with the Olympian O.P. Jaisha as the inaugurating guest.

Reebok Advances in Peru

Reebok has plans to invest over $1,2 million for its expansion in Peru through the year 2024.

Reeok X Botter 3D printed trainers

Reebok and better have collaboratively created a series of vibrant, 3D-printed trainers. The shoes were made in just 15 days by technology brand HP in Barcelona using a Multi Jet Fusion 3D printer.

Reebok is Launching a New Collection Announces Cardi B

On 29th September 2022 , Cardi B posted a trailer on Twitter that showed behind-the-scenes images of her most recent creative work for Reebok. The collection will be launching this October.

Reebok Collaborates with Nao Serati

Reebok has announced its most recent partnership with sportswear brand Nao Serati to celebrate South African Pride Month in October 2022.

Todd Krinsky has been appointed as the new chief executiv...

Todd Krinsky has been appointed as the new chief executive of Reebok. Started as an intern over 30 years ago, Krinsky has been in the senior leadership team for more than a decade.

Reebok India reported profits down 93% in FY21

Reebok India reported a net profit of ₹4.9 crore for the year ended 31 March 2021, down 93% from the year-ago period

Cardi B x Reebok

Revisiting the Reebok Classic Leather, the Classic Leather x Cardi B V2 makes its return in five electric colorways.

Maison Margiela x Reebok

Maison Margiela and Reebok‘s collaborate on a a croafer, a clog and a loafer mix.

Reebok partners with Sportchek

Reebok partners with Sportchek to expand in Canada

Reebok's Authentic Brands Group inks JD Sports deal

US group ABG has become a major fashion and lifestyle player on its market in relatively short period of time, and will complete the acquisition of Reebok from Adidas in Q1 2022.

Reebok’s operations in India to be handled by ABFRL

Reebok’s operations in India to be handled by Aditya Birla Fashion and Retail Limited

Reebok x BEAMS Announce New Club C Laceless Mule

Reebok and BEAMS announced their collaboration, the Club C Laceless Mule that is versatile and genderless.

Forever 21 parent company acquire Reebok

Forever 21 parent company will acquire Reebok for 2.5 billion euros

Adidas strikes a deal selling Reebok to Authentic Brands ...

Adidas AG has agreed to sell Reebok to Authentic Brands Group for up to about $2.5 billion, roughly 15 years after acquiring the fitness brand.