Puma
Market Segment
Mass Market
Core Business Active Wear
Core Business Active Wear
Puma Financial Report 2019
Last fiscal year ended on December 31, 2019
| Revenue - Millions of EUR | |
|---|---|
| 2009 | 2.462,23 |
| 2010 | 2.706,0 |
| 2011 | 3.009,0 |
| 2012 | 3.270,7 |
| 2013 | 3.001,9 |
| 2014 | 2.990,0 |
| 2015 | 3.403,0 |
| 2016 | 3.642,0 |
| 2017 | 4.152,0 |
| 2018 | Get Access Now |
| 2019 | Get Access Now |
Income Statement Trend
Revenue
It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | 2016 | Δ 2017/2016 | CAGR |
|---|---|---|---|---|---|---|---|---|
| Revenue | ||||||||
| Operating Income |
Net Sales by Country
| in Millions of EUR | 2019 | 2018 | Δ 2019/2018 | CAGR |
|---|---|---|---|---|
| Europe and Middle East | ||||
| Americas | ||||
| Asia |
Puma Updates
Puma SE Financial Report 2019
Income Statement Trend
Total Revenue
It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.
Operating Margin
Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.
Net Profitability
It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.
Profit Ratio
It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.
Income Statement Highlights
| in Millions of EUR | 2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | CAGR |
|---|---|---|---|---|---|---|
| Total Revenue | ||||||
| Cost of Sales | ||||||
| Gross Profit | ||||||
| Operating Income | ||||||
| Net Income |
Balance Sheet Highlights
| in Millions of EUR | 2019 | 2018 | Δ 2019/2018 | 2017 | Δ 2018/2017 | CAGR |
|---|---|---|---|---|---|---|
| Current Assets | ||||||
| Total Assets | ||||||
| Current Liabilities | ||||||
| Equity |
Puma SE Annual Report
Official Websites
Official Social Media
Brand Description
Establishment
Year
1924
City
Herzogenaurach
Country
Germany
Founder
Adolf Dassler
Rudolf Dassler
Designers
Torsten Hochstetter
2013 - Present
June Ambrose (Creative Partner, Womenswear)
October 2020 - Present
Profile
Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories.
The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide.
The Puma Group owns the brands Puma, Cobra Golf and Tretorn.
Puma starts in sport and ends in fashion. Its sport performance and lifestyle labels include categories such as football, running, motorsports, golf and sailing. Sport fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro.
It is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken.
Business Strategy
Core Business
Active Wear
Target
Men
Women
Kids
Product Categories
Accessories
Active Wear
Apparel
Bags
Fragrance
Shoes
Swimwear
Underwear & Lingerie
Puma SE profile
Telephone
+49 - 9132 - 81 - 0
Fax +49 - 9132 - 81 - 2246
Date of foundation n.a.
Type of Company Listed
Fax +49 - 9132 - 81 - 2246
Date of foundation n.a.
Type of Company Listed
Headquarters
Ownership (Top Shareholders)
Puma SE doesn't provide the information on its shareholders.
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