Company Puma SE
Country Germany
Email n.a.
Telephone +49 9132 810
Market Segment Mass Market
Core Business Active Wear

Puma Financial Report 2019

 

Income Statement Trend

Net Sales

It represents the brand's turnover from the sales of finished goods through all of the distribution channels - retail, wholesale and e-commerce, after the deduction of returns, allowances for damaged or missing goods and any discounts allowed.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
2016Δ
2017/2016
CAGR
Net Sales        
Operating Income        

Net Sales by Country

in Millions of EUR20192018Δ
2019/2018
CAGR
Europe and Middle East    
Americas    
Asia    
 

Puma SE Financial Report

Income Statement Trend

Total Revenue

It includes the overall revenue of the company, considering not only the sales of finished goods, but all of the sources of the company income.

Operating Margin

Also known as ROS - Return on Sales, it measures the percentage of sales revenue that gets 'returned' to the company as net profits after all the related costs of the activity are deducted. The figure is about the latest fiscal year available.

Net Profitability

It's a measure of a company's overall profitability, i.e. how much of its sales are converting to profit. The value given is the amount of sales needed to generate one currency unit of post tax profit. Negative values mean that the company has a negative level of post tax profit. The figure is about the latest fiscal year available.

Profit Ratio

It's a key measure of success. The profit ratio measures the amount of profit generated by each single currency unit of sales. The figure is about the latest fiscal year available.

Income Statement Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
CAGR
Total Revenue      
Cost of Sales      
Gross Profit      
Operating Income      
Net Income      

Balance Sheet Highlights

in Millions of EUR20192018Δ
2019/2018
2017Δ
2018/2017
CAGR
Current Assets      
Total Assets      
Current Liabilities      
Equity      

Puma SE Annual Report

Official Websites

Puma website
Puma ecommerce

Official Social Media

Brand Description

Establishment

Year
1924
City
Herzogenaurach
Country
Germany

Founder

Adolf Dassler
Rudolf Dassler

Head Designer

Torsten Hochstetter
2013 - Present

Profile

Puma is one of the world’s leading sportlifestyle companies that designs and develops footwear, apparel and accessories.
The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide.

The Puma Group owns the brands Puma, Cobra Golf and Tretorn.

Puma starts in sport and ends in fashion. Its sport performance and lifestyle labels include categories such as football, running, motorsports, golf and sailing. Sport fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro.

It is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken.

Business Strategy

Market Positioning

Mass Market

Core Business

Active Wear

Target

Men
Women
Kids

Product Categories

Accessories
Active Wear
Apparel
Bags
Fragrance
Shoes
Swimwear
Underwear & Lingerie
 

Puma SE profile

Name Puma SE
Website puma.com
Country Germany
VAT Number n.a.
Telephone +49 - 9132 - 81 - 0
Fax +49 - 9132 - 81 - 2246
Date of foundation n.a.
Type of Company Listed

Headquarters

PUMA WAY 1 91074 Herzogenaurach

Ownership (Top Shareholders)

Puma SE doesn't provide the information on its shareholders.

Puma SE Brands

Puma Latest News

Puma x Gold's Gym
Puma has collaborated with fitness chain Gold's Gym on workout apparel.


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