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From entering new markets to cross-industry collaboration: Brands like Dior, Loewe and Prada are using movies as marketing strategies.
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The Boys of K-Pop are getting their major strikes in the fashion industry.
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aespa, IVE , NMIXX and LE SSERAFIM give their fare-shares of joint ventures in the Fashion world.
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How can brands approach Indian consumers for this festive season?
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Be it Tommy Hilfiger or Louis Vuitton, the K-pop band is straying from domestic to international.
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The Bangtan Boys are being chased with opportunities for their global awareness and impact.
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The community with opportunities and complications.
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Brands are Taking Over the FIFA Women’s World Cup
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The brand initiatives and encounters witnessed in Wimbledon.