The Global Knitwear Market: Top Brands, Innovations, and Strategic Players

How Top Brands like The Row, Johnstons of Elgin and Toteme Are Shaping the Future of Knitwear.

Sectors & Markets

04 August, 2025

Table of contents

The knitwear market is experiencing a global renaissance. From technical innovation to the rise of luxury players focused on cashmere and fine yarns, the sector is transforming both structurally and stylistically. With rising disposable income, sustainability concerns, and new fashion tech, knitwear is no longer just a winter staple - it’s a growth engine.

Recent data reinforces this momentum: according to Market Research Future, the global knitwear market is projected to reach $1.605,69 billion by 2030, up from $721,81 billion in 2024 - representing a CAGR of 12,1%. Meanwhile, McKinsey's State of Fashion 2024 report highlights knitwear as one of the most resilient apparel categories post-pandemic, with sustained demand in both luxury and mass market segments. The Business of Fashion similarly noted in 2024 that knitwear’s share of global fashion sales is on the rise, driven by increased consumer demand for comfort and transitional layering pieces.

This article explores the global knitwear landscape in 2024, diving into key market trends, export and import dynamics, top-performing brands, and the strategic role of Italian luxury houses like Ermenegildo Zegna, Loro Piana, and Brunello Cucinelli.

Market Overview

Indicator Value
Global Market Size (2021) USD 643,9 billion
Estimated Size (2024) USD 721,81 billion
Forecast Size (2030) USD 1.605,69 billion
CAGR (2024–2030) 12,1 %

The global knitwear market is evolving into one of the fastest-growing fashion categories, driven by both functional and aesthetic shifts. Knitwear has moved beyond winter basics, with brands offering trans-seasonal collections, technical knitwear for performance, and luxury knits in fine fibres such as silk blends and baby cashmere.

According to the State of Fashion 2024 by McKinsey, knitwear demand surged by over 10% YoY globally in 2023, outperforming woven apparel in both sell-through and replenishment rates. This growth is particularly notable in Asia-Pacific and North America, where online-first and DTC brands are investing heavily in knitwear lines. Furthermore, BoF Insights reports that knitwear now accounts for approximately 18-20% of all fashion items sold online in Europe and the US, up from 14% pre-pandemic.

On the supply side, technological developments are making knitwear more sustainable and scalable. 3D knitting and virtual sampling are reducing waste and turnaround times, allowing brands to respond faster to market signals. As raw material costs rise, brands leveraging vertical integration and fibre innovation - such as regenerative wool or recycled yarns - are gaining a competitive edge.

Global Trade Dynamics: Top Exporters and Importers

China remains the dominant global exporter of knitted or crocheted fabrics, contributing over USD 23,7 billion - more than 13 times the next biggest exporter, Turkey. The top 10 exporters reveal a concentration in Asia and Europe, highlighting key manufacturing capabilities, scale, and fibre specialisation.

Top Exporters of Knitted or Crocheted Fabrics

China’s staggering lead in knitted fabric exports - valued at over USD 23,7 billion - reflects its scale, automation, and dominance in low-cost synthetics and cotton blends. Turkey and South Korea follow at a distant second and third, both leveraging regional demand and technical innovation: Turkey with its close proximity to European buyers and vertically integrated cotton chain, and Korea with its specialisation in high-performance knit textiles.

Italy’s presence in fourth underscores the premium B2B segment of the market, exporting high-value wool, cashmere, and jersey fabrics to luxury maisons. Germany and the USA remain strong due to their machinery, textile R&D, and export of niche or technical knitted fabrics. India, Japan, and Uzbekistan, while smaller in volume, are growing due to government incentives, fibre access, and regional reshoring by global brands.