For most luxury brands, handbags are their fastest growing and most revenue-generating product segment. This Marketing Research is an in-depth analysis on the 10 most impactful advertising campaigns of premium handbags and their respective brand ambassadors. Discover:
- Which handbag campaigns were the most popular on the web, and the consumer sentiment towards each campaign
- The reach of each campaign per channel (Facebook, Twitter, Instagram)
- The Impact of the celebrity ambassador on each campaign and on the brand itself
The full Marketing Research contains in-depth analysis on the 10 most impactful advertising campaigns of premium handbags and their respective brand ambassadors on the web and social media channels:
- Freja Beha, Karlie Kloss Liu Wen and Will Chalker for Coach
- Marion Cotillard for Lady Dior
- Female DJs for Gucci
- PeneĢlope Cruz for Loewe
- Alexa Chung for Longchamp
- Michelle Williams for Louis Vuitton
- Jennifer Garner for Max Mara
- Cara Delevingne for Mulberry
- Steven Meisel for Prada
- Lady Gaga for Versace
Content
- Introduction
- Brands and advertising campaigns analyzed
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Popularity of the campaigns on the web
- Mentions of the brand and the campaigns
- Topics around the campaigns
- Share of voice and sentiments around the campaigns
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Popularity of the brand's ambassadors on the web
- General popularities of the celebrities
- Impact of the ambassadors on the campaign awareness
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Popularity of the campaigns on social media
- Popularity of the campaigns on social media
- Overall results of the brand's campaigns on Twitter
- Overall results of the brand's campaigns on Facebook
- Overall results of the brand's campaigns on Instagram
- Popularity of the campaigns on Twitter
- Popularity of the campaigns on Facebook
- Popularity of the campaigns on Instagram
- Brand's content strategies to spread the campaigns
- Conclusion
66 pages
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