Top 10 Celebrity Ad Campaigns of Premium Handbag Brands

Best advertising campaigns by the brands and their digital impact

66 pages
For most luxury brands, handbags are their fastest growing and most revenue-generating product segment. This Marketing Research is an in-depth analysis on the 10 most impactful advertising campaigns of premium handbags and their respective brand ambassadors. Discover:

  • Which handbag campaigns were the most popular on the web, and the consumer sentiment towards each campaign
  • The reach of each campaign per channel (Facebook, Twitter, Instagram)
  • The Impact of the celebrity ambassador on each campaign and on the brand itself

The full Marketing Research contains in-depth analysis on the 10 most impactful advertising campaigns of premium handbags and their respective brand ambassadors on the web and social media channels:

  • Freja Beha, Karlie Kloss Liu Wen and Will Chalker for Coach
  • Marion Cotillard for Lady Dior
  • Female DJs for Gucci
  • PeneĢlope Cruz for Loewe
  • Alexa Chung for Longchamp
  • Michelle Williams for Louis Vuitton
  • Jennifer Garner for Max Mara
  • Cara Delevingne for Mulberry
  • Steven Meisel for Prada
  • Lady Gaga for Versace

Content

  1. Introduction
  2. Brands and advertising campaigns analyzed
  3. Popularity of the campaigns on the web
    1. Mentions of the brand and the campaigns
    2. Topics around the campaigns
    3. Share of voice and sentiments around the campaigns
  4. Popularity of the brand's ambassadors on the web
    1. General popularities of the celebrities
    2. Impact of the ambassadors on the campaign awareness
  5. Popularity of the campaigns on social media
    1. Popularity of the campaigns on social media
    2. Overall results of the brand's campaigns on Twitter
    3. Overall results of the brand's campaigns on Facebook
    4. Overall results of the brand's campaigns on Instagram
    5. Popularity of the campaigns on Twitter
    6. Popularity of the campaigns on Facebook
    7. Popularity of the campaigns on Instagram
    8. Brand's content strategies to spread the campaigns
  6. Conclusion
66 pages
 
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