The Art of Selling Beauty

Communication Strategies Applied In The Beauty Industry

It all goes back to the ancient Egyptians who were the first women to wear makeup. In a way, the basic motive back then was the same as it is today - just like modern day supermodels - the well-to-do women of ancient Egypt wanted to look their best and saw the careful application of face-paint as a means to that end.

A lot of time has passed since, but the interest in beauty and make-up is only increasing. Moreover, the competition and influence in the beauty industry is growing leaps and bounds every year.

With this research, Fashionbi team has analyzed and brought forth the key elements in the communication campaigns of the beauty brands belonging to diverse market segments. 


  1. Introduction to the Beauty Industry
    1. Beauty Industry Growth and its Segmentation
      1. Communication Strategies in the Beauty Industry
        1. Luxury Beauty Brands
        2. Mass Market Beauty Brands
        3. Dermo-cosmetic Brands
        4. Men's Skincare Brands
        5. Sustainable and Organic Brands
      2. Key Takeaways
      Related Marketing Research