Social Media vs Stock Market

Whilst Nike's social media engagement increased by 52.19% in the last three fiscal years, the same trend was observed in Nike Inc. stock market value, as well

2014 revenues for Adidas and Under Armour directly correspond to the percentage of growth in their Instagram followers and the avg. Twitter mentions, per quarter

In Q3 2014, the global sporting goods industry grew, driven mostly by increased consumer spendings and internationally recognized sporting events

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What is the impact of a brand's marketing initiatives on its ROI? Can a brand's social media index be compared to it's stock index? Do social media KPIs matter in forecasting the possible growth or decline of a brand's financial position in the market?

Sounds interesting, doesn't it? With this new marketing research, Fashionbi has dug deeper to compare the digital behaviour of a brand to its stock market value. A comparison trend has been observed and brought forward through this study. Read on to discover further about:

The reasons behind Adidas's growth to become the largest sportswear manufacturer in Europe
How Nike's well-targeted and consistent communication strategy results in its positive revenue growth pattern
Why Under Armour's focus on innovation and performance wear for athletes resulted in its strong performance
What impact do special events/happenings like the World Cup or consumer spendings have on a brand's positioning
How brands are actively using social media to improve reputation and eventually have positive impact on sales
Can a trend be forecasted for the brand's share in the stock market, merely by looking at its social media performances

Content

Companies Results and Global Strategies
1. Adidas
2. Nike
3. Under Armour
Company Revenues vs. Social Media Performances
1. Adidas 2014 Quarterly Revenues vs. Instagram Growth
2. Adidas 2014 Quarterly Revenues vs. Average Active Facebook Fans in a Day
3. Nike 2012-2014 Quarterly Revenues vs. Facebook Engagements
4. Under Armour 2014 Revenues vs. Average Twitter Mentions per Quarter
Company's Share Prices vs. Social Media Performances
1. Adidas 2015 Q1 Stock Price vs. Facebook Active Fans
2. Adidas 2014-2015 Stock Price vs. Average Twitter Mentions per Quarter
3. Nike 2012-2014 Stock Price vs. Total Engagements on Facebook, Twitter and Instagram
4. Under Armour 2015 Stock Price vs. Daily Twitter Mentions
5. Under Armour 2015 Stock Price vs. Facebook Active Users
6. Under Armour and Adidas Stock Price vs. Fashionbi Index
Conclusion

Brands mentioned in the case studies

Reebok

Under Armour

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