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Sina Weibo for Fashion and Luxury Industry

Content Management - Best Practices and Tips

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62 pages
 With more than 230 million active users in China, the world's largest luxury market, Weibo cannot be ignored by marketers. Find out from this Marketing Research:

  • How apparel, footwear, activewear, watch and jewelry, eyewear and beauty brands are using this platform by different market segments (e.g., luxury, premium, bridge, and mass market)
  • The Share of Voice of each of these segments and other interesting insights 
  • Best practices from over 50 brands in the fashion and luxury industry

Content

  1. Introduction
    1. Social media coverage of the Western fashion and luxury brands
    2. Which market segment prevails on Weibo?
  2. Apparel brands on Weibo
    1. Social Media coverage of Apparel brands and their share of voice on Weibo
    2. Practices of Apparel brands on Weibo
    3. Luxury Segment
    4. Premium Segment
    5. Mass-Market Segment
  3. Shoe brands on Weibo
    1. Social Media coverage of Shoe brands and their share of voice on Weibo
    2. Practices of Shoe brands on Weibo
    3. Premium Segment
    4. Bridge Segment
    5. Mass-Market Segment
  4. Activewear brands on Weibo
    1. Social Media coverage of Activewear brands and their share of voice on Weibo
    2. Practices of Activewear brands on Weibo
  5. Luxury Watch and Jewelry brands on Weibo
    1. Social Media coverage of Luxury Watch and Jewelry brands and their share of voice on Weibo
    2. Practices of Luxury Watch brands on Weibo
    3. Practices of Luxury Jewelry brands on Weibo
  6. Beauty brands on Weibo
    1. Social Media coverage of Beauty brands and their share of voice on Weibo
    2. Practices of Beauty brands on Weibo
  7. Eyewear brands on Weibo
    1. Social Media coverage of Eyewear brands and their share of voice on Weibo
    2. Practices of Eyewear brands on Weibo
  8. Main tips for the successful strategy on Weibo

Brands mentioned in the case studies

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62 pages
 
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