With more than 230 million active users in China, the world's largest luxury market, Weibo cannot be ignored by marketers. Find out from this Marketing Research:
- How apparel, footwear, activewear, watch and jewelry, eyewear and beauty brands are using this platform by different market segments (e.g., luxury, premium, bridge, and mass market)
- The Share of Voice of each of these segments and other interesting insights
- Best practices from over 50 brands in the fashion and luxury industry
Content
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Introduction
- Social media coverage of the Western fashion and luxury brands
- Which market segment prevails on Weibo?
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Apparel brands on Weibo
- Social Media coverage of Apparel brands and their share of voice on Weibo
- Practices of Apparel brands on Weibo
- Luxury Segment
- Premium Segment
- Mass-Market Segment
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Shoe brands on Weibo
- Social Media coverage of Shoe brands and their share of voice on Weibo
- Practices of Shoe brands on Weibo
- Premium Segment
- Bridge Segment
- Mass-Market Segment
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Activewear brands on Weibo
- Social Media coverage of Activewear brands and their share of voice on Weibo
- Practices of Activewear brands on Weibo
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Luxury Watch and Jewelry brands on Weibo
- Social Media coverage of Luxury Watch and Jewelry brands and their share of voice on Weibo
- Practices of Luxury Watch brands on Weibo
- Practices of Luxury Jewelry brands on Weibo
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Beauty brands on Weibo
- Social Media coverage of Beauty brands and their share of voice on Weibo
- Practices of Beauty brands on Weibo
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Eyewear brands on Weibo
- Social Media coverage of Eyewear brands and their share of voice on Weibo
- Practices of Eyewear brands on Weibo
- Main tips for the successful strategy on Weibo
Brands mentioned in the case studies
62 pages
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