Omni-Channel Retailing: The Future Trend in Fashion and

In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels

55% of respondents said they would spend more money on a brand if the merchandise is available anytime via any channel

115 pages

Thanks to our very successful first publication on OmniChannel Retailing, we now bring you the sequel, focusing on Merchandising, Events and Offline Advertisements/ Promotions. This publication offers you insights into:

Surveys on the changing behavior of today’s consumers
Best marketing practices of more than 60 famous brands and retailers from North America, Europe and Asia
More than 25 future trends for Fashion and Luxury retailers

Content

Introduction
Omni-Experience With The Merchandising
1. Omni-Touchpoint: Merchandising and Social Media
2. Omni-Touchpoint: Merchandising and Brand’s Website
3. Omni-Touchpoint: Merchandising and Brand’s E-Commerce/M-Commerce
4. Omni-Touchpoint: Merchandising and Brand’s App
Omni-Experience At Events
1. Omni-Touchpoint: Events and Social Media
2. Omni-Touchpoint: Events and Brand’s Website
3. Omni-Touchpoint: Events and Brand’s E-Commerce/M-Commerce
4. Omni-Touchpoint: Events and Brand’s App
Omni-Experience With The Offline Advertisements/Promotions
1. Omni-Touchpoint: Offline Advertisements/Promotions and Social Media
2. Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s Website
3. Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s E-Commerce/M-Commerce
4. Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s App
Conclusion

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115 pages

Related Marketing Research

Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Part 2/2

The sequel to Fashionbi’s extensive research on Omni Channel Retailing Focus on Merchandising, Events and Offline Advertisements/ Promotions

Content

Brands mentioned in the case studies