Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Part 2/2

The sequel to Fashionbi’s extensive research on Omni Channel Retailing Focus on Merchandising, Events and Offline Advertisements/ Promotions

115 pages

Thanks to our very successful first publication on OmniChannel Retailing, we now bring you the sequel, focusing on Merchandising, Events and Offline Advertisements/ Promotions. This publication offers you insights into:

  • Surveys on the changing behavior of today’s consumers
  • Best marketing practices of more than 60 famous brands and retailers from North America, Europe and Asia
  • More than 25 future trends for Fashion and Luxury retailers

Content

  1. Introduction
  2. Omni-Experience With The Merchandising
    1. Omni-Touchpoint: Merchandising and Social Media
    2. Omni-Touchpoint: Merchandising and Brand’s Website
    3. Omni-Touchpoint: Merchandising and Brand’s E-Commerce/M-Commerce
    4. Omni-Touchpoint: Merchandising and Brand’s App
  3. Omni-Experience At Events
    1. Omni-Touchpoint: Events and Social Media
    2. Omni-Touchpoint: Events and Brand’s Website
    3. Omni-Touchpoint: Events and Brand’s E-Commerce/M-Commerce
    4. Omni-Touchpoint: Events and Brand’s App
  4. Omni-Experience With The Offline Advertisements/Promotions
    1. Omni-Touchpoint: Offline Advertisements/Promotions and Social Media
    2. Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s Website
    3. Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s E-Commerce/M-Commerce
    4. Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s App
  5. Conclusion
115 pages
 
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