Thanks to our very successful first publication on OmniChannel Retailing, we now bring you the sequel, focusing on Merchandising, Events and Offline Advertisements/ Promotions. This publication offers you insights into:
- Surveys on the changing behavior of today’s consumers
- Best marketing practices of more than 60 famous brands and retailers from North America, Europe and Asia
- More than 25 future trends for Fashion and Luxury retailers
Content
- Introduction
-
Omni-Experience With The Merchandising
- Omni-Touchpoint: Merchandising and Social Media
- Omni-Touchpoint: Merchandising and Brand’s Website
- Omni-Touchpoint: Merchandising and Brand’s E-Commerce/M-Commerce
- Omni-Touchpoint: Merchandising and Brand’s App
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Omni-Experience At Events
- Omni-Touchpoint: Events and Social Media
- Omni-Touchpoint: Events and Brand’s Website
- Omni-Touchpoint: Events and Brand’s E-Commerce/M-Commerce
- Omni-Touchpoint: Events and Brand’s App
-
Omni-Experience With The Offline Advertisements/Promotions
- Omni-Touchpoint: Offline Advertisements/Promotions and Social Media
- Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s Website
- Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s E-Commerce/M-Commerce
- Omni-Touchpoint: Offline Advertisements/Promotions and Brand’s App
- Conclusion
Brands mentioned in the case studies
115 pages
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