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Omni-Channel Retailing: The Future Trend in Fashion and Luxury Industry - Part 1/2

A powerful study based on the best brand strategies, the gap in the market and the successful omni channel trends of the future

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96 pages
 Omni Channel Retailing is gaining popularity across the Fashion & Luxury industry. This marketing research is a powerful study that offers in-depth analysis on:

  • The need for an omni channel strategy for fashion and luxury brands
  • The best strategies and practices on over 70 global brands and retailers, which are the leaders and forerunners of the fashion and luxury industry
  • 15 most interesting trends for the future of omni channel retailing

Content

  1. Introduction
  2. How To Think And Create An Omni-Channel Retailing
  3. Omni-Experience At Store’s Window
    1. Omni-Touchpoint: Store Window And Search Engine (SE)
    2. Omni-Touchpoint: Store Window And Social Media
    3. Omni-Touchpoint: Store Window And Brand’s Website
    4. Omni-Touchpoint: Store Window And Brand’s E-Commerce/M-Commerce
    5. Omni-Touchpoint: Store Window And Brand’s App
    6. Omni-Touchpoint: Store Window And Online Adv/Promotion
  4. Omni-Experience In-Store
    1. Omni-Touchpoint: In-Store And Search Engine (SE)
    2. Omni-Touchpoint: In-Store And Social Media
    3. Omni-Touchpoint: In-Store And Brand’s Website
    4. Omni-Touchpoint: In-Store And Brand’s E-Commerce/M-Commerce
    5. Omni-Touchpoint: In-Store And Brand’s App
  5. Omni-Experience At Fitting Room
    1. Omni-Touchpoint: Fitting Room And Social Media
    2. Omni-Touchpoint: Fitting Room And Brand’s E-Commerce/M-Commerce
    3. Omni-Touchpoint: Fitting Room And Brand’s App
  6. Conclusion

Brands mentioned in the case studies

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96 pages
 
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