Omni Channel Retailing is gaining popularity across the Fashion & Luxury industry. This marketing research is a powerful study that offers in-depth analysis on:
- The need for an omni channel strategy for fashion and luxury brands
- The best strategies and practices on over 70 global brands and retailers, which are the leaders and forerunners of the fashion and luxury industry
- 15 most interesting trends for the future of omni channel retailing
Content
- Introduction
- How To Think And Create An Omni-Channel Retailing
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Omni-Experience At Store’s Window
- Omni-Touchpoint: Store Window And Search Engine (SE)
- Omni-Touchpoint: Store Window And Social Media
- Omni-Touchpoint: Store Window And Brand’s Website
- Omni-Touchpoint: Store Window And Brand’s E-Commerce/M-Commerce
- Omni-Touchpoint: Store Window And Brand’s App
- Omni-Touchpoint: Store Window And Online Adv/Promotion
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Omni-Experience In-Store
- Omni-Touchpoint: In-Store And Search Engine (SE)
- Omni-Touchpoint: In-Store And Social Media
- Omni-Touchpoint: In-Store And Brand’s Website
- Omni-Touchpoint: In-Store And Brand’s E-Commerce/M-Commerce
- Omni-Touchpoint: In-Store And Brand’s App
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Omni-Experience At Fitting Room
- Omni-Touchpoint: Fitting Room And Social Media
- Omni-Touchpoint: Fitting Room And Brand’s E-Commerce/M-Commerce
- Omni-Touchpoint: Fitting Room And Brand’s App
- Conclusion
Brands mentioned in the case studies
96 pages
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