Unisex is the new black - a new way industry is approaching fashion and widening its target market. But where does menswear industry stand into all this?
If anything, menswear was to grow rather than going gender-neutral, and so it is. Statistics reveal that since 2014, menswear has overtaken womenswear in terms of global growth of the market: menswear sales grew by 1.9 percent to reach $29 billion in 2015, as compared to 1.6 percent growth in womenswear.
Men tend to spend on more high-end fashion and are more conscious than ever regarding their looks. In fact, this phenomena has given rise to a type of vain dandy men especially coming from the emerging markets of Japan, China and South Korea - much more interested in polishing their looks than settling for a family life any soon.
Another important societal aspect is that of ever-growing same-sex marriage market which is already contributing millions to the menswear business. Same-sex couple come under a higher-income bracket (vs heterosexual couples) and hence make for a big potential business opportunity.
In this research, Fashionbi team has not only dug deeper into the emergence of menswear fashion trends, men's fashion phenomena or the influencers impact, but also have shed light into the brands pricing strategies, top and least performing menswear players and the reasons-why behind their results.
Download your copy and take the very key insights away pertaining to this ever-so-booming sector.
- Growth of Menswear Market
- Menswear Brands Metrix
- Gender Fluidity
- Same Sex Marriage
- Performance Pieces
Top Performing Menswear Brands
- Jack & Jones
- Stone Island
Least Performing Menswear Brands