A brand's consideration has become so central in contemporary marketing and communication activities that it has naturally become a vital management metric.
By daily tracking more than 3,500 brands' business and digital activities with the proprietary Fashionbi Index®, a unique quantitive measurable KPI of a brand's consideration, Fashionbi delivers the Fashionbi Index® Book - the world's most comprehensive research on a brand's consideration on the Fashion & Luxury Industry.
> Find out why Victoria Beckham is among the Top Performers, the brand practices and the reasons behind its growth in brand consideration volumes
> Discover which brands won the marketing battles of the major sports events of the analysed period and how they did it
> Get Actionable Insights to optimise your brand results and competitive intelligence
Content
- Introduction
-
Mass Market & Specialty Apparel Retailers Segment
- H&M, the leader of the segment
- Urban Outfitters, any kind of publicity to be good publicity
- Aèropostale, teenage angst
- Converse, collaborating with the elite
- Desigual, atypical fashion shows
-
Premium & Luxury Segments
- Michael Kors, defining modern luxury
- Louis Vuitton, the art of collaboration
- Chanel, the unforgettable fashion shows
- Victoria Beckham, a star on the designer’s seat
- Marc Jacobs, a social media affair
-
Underwear & Swimwear Market
- Victoria’s Secret, leveraging your brand assets
- Intimissimi, creating memorable experiences
- Tezenis,is all about Valentine’s Day
- La Perla, going back to the Origins
- Marc Jacobs, a social media affair
-
Activewear Market
- Nike Vs Adidas, the World Cup Battle
- Sochi Winter Olympics, which brands stroke golds
-
Beauty Market
- MAC, a multi-faceted approach to marketing
- Dove, redefining beauty
- Kiehl’s, towards a social lift-off.
- Lancome, knowing your customers
Brands mentioned in the case studies
- Abercrombie & Fitch
- Adidas
- Aerie
- Aeropostale
- Agent Provocateur
- Alexander McQueen
- Allen Solly
- American Apparel
- American Eagle Outfitters
- Anthropologie
- Arc'teryx
- Armani Privé
- Asics
- Asos
- Aveda
- Avon
- Balmain
- Banana Republic
- Benefit
- Bershka
- Billabong
- Bobbi Brown
- BOSS
- Bulgari
- Burberry
- Burton Snowboards
- Calvin Klein
- Calvin Klein Underwear
- Calzedonia
- Chanel
- Charlotte Russe
- Chloé
- Christian Louboutin
- Clinique
- Coach
- Columbia
- Converse
- CoverGirl
- Crocs
- Curvy Kate
- Dainese
- DC
- Desigual
- Diadora
- Diane Von Furstenberg
- Dior
- Dolce & Gabbana
- Donna Karan
- Dove
- Elie Saab
- Elizabeth Arden
- Essie
- Estée Lauder
- Etam
- Fendi
- Ferragamo
- Forever 21
- Fossil
- Francesco Scognamiglio
- Fred Perry
- Fredericks
- Free People
- Fruit of the Loom
- Gap
- Giorgio Armani
- Gisele Bündchen Intimates
- Givenchy
- Gucci
- H&M
- Hanes
- Hermès
- Hollister
- Hot Topic
- Hunkemöller
- Intimissimi
- Isabel Marant
- J.Crew
- Jean Paul Gaultier
- Jeremy Scott
- Jimmy Choo
- John Lewis
- Keds
- Kenzo
- Kiehl's
- Koton
- La Passione
- La Perla
- Lancôme
- Lane Bryant
- Leonisa
- Louis Vuitton
- Lululemon Athletica
- MAC
- Majestic
- Mango
- Marc Jacobs
- Marks & Spencer
- Mary Katrantzou
- Mary Kay
- Maybelline
- Michael Kors
- Miu Miu
- Moncler
- Moschino
- Nasty Gal
- Nautica
- New Look
- Next
- Nike
- Nordstrom
- Old Navy
- Opi
- Oscar de la Renta
- Oysho
- Prada
- Primark
- Pull-In
- Puma
- Quiksilver
- Quiz Clothing
- Ralph Lauren
- Rapha
- Rebecca Minkoff
- Revlon
- River Island
- Roberto Cavalli
- Rodarte
- Roxy
- Salomon
- Schutz
- Sephora
- Stella McCartney
- Superdry.
- Tezenis
- The Body Shop
- The North Face
- Tod's
- Tom Ford
- Tommy Hilfiger
- TOMS
- Too Faced
- Topman
- Topshop
- TU
- Uniqlo
- Urban Outfitters
- Vans
- Vera Wang
- Versace
- Victoria Beckham
- Victoria's Secret
- Victoria's Secret Pink
- Vivienne Westwood
- Volcom
- Wet Seal
- Wilson
- Yamamay
- Zac Posen
- Zara
- Zumba Wear UK
102 pages
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