Fashion Business During Coronavirus Pandemic

Changes In Marketing Strategies By The Fashion Brands During Covid-19 Outbreak

The coronavirus pandemic has completely altered the way we live across the globe. It is the biggest global calamity of this scale to occur in the last 100 years, and every country has been affected in its own way. What began at the end of 2019 in China, has spread rapidly in the world, bringing life as we knew to a standstill.

The pandemic first started affecting the supply of products. Early on, many fashion brands expected disruption in their business.  Within a couple of months, most of Europe and the US were inflicted with the spread of COVID-19. 

Businesses around the world are struggling to deal with the situation as it unfolds. Amidst the uncertainty, businesses have had to strategize fast and smartly to ensure they are not left behind while their customers' lifestyles change during the lockdown. Constantly staying in touch is the only way brands are seeing themselves to remain relevant, but at the same time, they need to show sensitivity towards the crisis.

The fashion industry quickly jumped on the chance to help fight the virus by doing donations to various relief funds. Some switched to making masks and others began producing hand sanitizers. Brands are finding creative ways in which they can show support and kindness for their customers.

In this report, we see how the coronavirus pandemic has affected the fashion industry, and what brands are doing to survive these challenging times.


  1. Introduction
  2. Impact of COVID-19 on Fashion Industry
  3. Impact of COVID-19 on Fashion Supply Chain
  4. Philanthropy by Fashion Brands
  5. Marketing during COVD-19 by Fashion Brands
  6. Innovation during Pandemic
  7. Emerging Trends
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