Fashion & Luxury E-Commerce in China

By 2017, the total online transactions in China will account for 12.4% of the total retail business, growing from 141.7% to CNY 4.45 trillion

With more than 70% of the Chinese consumers pro online purchases for luxury products, this segment can only increase its market value

As for the sales strategy, the most common discount rate in China is 40% off, whilst 30% is the most popular in both the US and Europe

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China has been growing leaps and bounds in terms of Fashion and Luxury sales online. With their own E-commerce platforms like Tmall and payment services like Alipay, this market has become one of the most intense and voluminous, as compared to any other in the world. Together with the recent buzz of China allowing full foreign ownership for the E-commerce firms, this market is attaining full attention from all the local and international businesses striving to make their very mark here.

See more on this ever-growing e-commerce and m-commerce market in China, in context of Fashion & Luxury brands
Know the key fashion players in this market, and the reason behind their success via owned e-store or a franchisee
Learn all about the most efficient tricks and trends to follow, inorder to perfect this hyper-competitive market

Content

Introduction
Chinese e-commerce market overview
1. Main figures, shares and trends of the e-commerce in China
2. The m-commerce relevance and the main market trends
3. Online payment methods
Statement about the fashion & luxury e-commerce
1. The e-commerce and m-commerce in the Chinese fashion & luxury industry
2. The most popular fashion online stores in China and key factors of success
3. How do fashion & luxury brands enter the online Chinese market?
  1. Burberry: standalone online store + Tmall flagship store
  2. Forever21: standalone online store + Tmall flagship store
  3. Hugo Boss: standalone online store
  4. Bally: standalone online store
  5. Zara: standalone online store
  6. Clarks: Tmall flagship store
  7. Geox: Tmall flagship store
  8. Timberland: Tmall flagship store
How to monitor and optimize the performance of the online store
How to be successful in the Chinese online market
1. Current and future market trends
2. Key Takeways
Conclusion

Brands mentioned in the case studies

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75 pages

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