Fashion & Luxury E-Commerce in China

Key insights on the world’s largest online market

75 pages
China has been growing leaps and bounds in terms of Fashion and Luxury sales online. With their own E-commerce platforms like Tmall and payment services like Alipay, this market has become one of the most intense and voluminous, as compared to any other in the world. Together with the recent buzz of China allowing full foreign ownership for the E-commerce firms, this market is attaining full attention from all the local and international businesses striving to make their very mark here.

  • See more on this ever-growing e-commerce and m-commerce market in China, in context of Fashion & Luxury brands
  • Know the key fashion players in this market, and the reason behind their success via owned e-store or a franchisee
  • Learn all about the most efficient tricks and trends to follow, inorder to perfect this hyper-competitive market


  1. Introduction
  2. Chinese e-commerce market overview
    1. Main figures, shares and trends of the e-commerce in China
    2. The m-commerce relevance and the main market trends
    3. Online payment methods
  3. Statement about the fashion & luxury e-commerce
    1. The e-commerce and m-commerce in the Chinese fashion & luxury industry
    2. The most popular fashion online stores in China and key factors of success
    3. How do fashion & luxury brands enter the online Chinese market?
      1. Burberry: standalone online store + Tmall flagship store
      2. Forever21: standalone online store + Tmall flagship store
      3. Hugo Boss: standalone online store
      4. Bally: standalone online store
      5. Zara: standalone online store
      6. Clarks: Tmall flagship store
      7. Geox: Tmall flagship store
      8. Timberland: Tmall flagship store
  4. How to monitor and optimize the performance of the online store
  5. How to be successful in the Chinese online market
    1. Current and future market trends
    2. Key Takeways
  6. Conclusion
75 pages
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