Direct to Consumer (D2C) Business Model

How Demand and Technology Made Fashion Go Real-Time

Customer is the center of focus today. And this is what has given rise to the direct-to-consumer business models in fashion.

Rising costs, overstock and upsteaming technologies are enforcing fashion system to change and seek or new ways of winning loyal customers. And, this was the breeding ground for initiatives like personalisation and made-to-measure offers. Today, not only the big luxury giants but also small scale brands are giving opportunity to the consumers to "design" and wish for a product as they want, and it will be delivered to them within the scope of the company's resources.

This is the biggest reason why brands like Burberry and Ermenegildo Zegna joined the "See Now Buy Now" phenomena and companies like Shoes of Prey allow the customers to choose every feature of their shoe, combine and even return or get remade if not fitting to the needs.

In this research, learn more about the Direct-to-Consumer approach and learn how brands and startups like E.L.S.E Corp. have been working toward making it happen.


  1. Introduction
    1. Consumer Behavior
    2. Fashion System
    3. Real-Time Fashion And Direct To Consumer Business Model
  2. See Now Buy Now
    1. Burberry
    2. Max Mara
    3. H&M
    4. Ermenegildo Zegna
  3. Customisation and Personalisation
    1. Patches
    2. Pins and Badges
    3. Names and Initials
    4. Hand Painting
    5. Tailor Italy
  4. Made to Order
    1. Calvin Klein
    2. Boggi
    3. Indochino
    4. Shoes Of Prey
  5. Direct To Consumer Model Integration By ELSE Corp
    1. Key Takeaways
    Related Marketing Research