Despite the ups and downs seen by the fashion industry in the recent years, the beauty industry has been exploding. Especially skincare products, which have taken centre stage due to the importance of healthy lifestyle. The rise of social media platforms like Instagram has also led to the increased use of make-up products, as there is a constant need to look selfie-ready.
Another factor driving the industry is the emergence of new brands, popping everywhere. Customers’ acceptance towards newer products has helped make many success stories. Multi-brand stores like Sephora, Ulta and other retailers are providing a great environment for new product experimentation, making beauty products one of the few that are successfully selling in a multi-brand environment.
As much as natural beauty is gaining popularity, at the same time, there is a large customer base for newer beauty products. Contouring and Glow have been the biggest keywords amongst makeup brands. Beauty vloggers have been propagating these trends via video tutorials and simultaneously becoming impactful influencers. So much so, that big beauty brands are now collaborating with them.
Celebrity beauty is also a big phenomenon in the market. The right kind of collaboration can result in instant selling-out of products. But celebrities have realized their influential power, and are now establishing their own brands, making millions of dollars in sales.
These trends and many more are covered in the report, showcasing the key drivers in the beauty industry and the biggest names.
- Celebrity Beauty
- Fashion Meets Beauty
- Collaborations with Influencers
- Beauty and Fiction
- Smart Beauty
- Custom Beauty
- Genderless Beauty
- Key Takeaways