Wella Professionals
Hair Care
We are passionate about hair. We always have been. Everything we do is inspired by our love of hairdressing and innovation. Every brave step we take is with passionate professionals like you. And e...
We are passionate about hair. We always have been. Everything we do is inspired by our love of hairdressing and innovation. Every brave step we take is with passionate professionals like you. And every move we make together helps create moments of hair triumph day after day. Ever since young stylist Franz Ströher began inspiring the hair fashion world in 1880, we have been pursuing our quest to share the passion, fuel the imagination, ignite the spark of creation that makes visionary style and beauty dreams come true. From industry milestones like the Wella Junior portable permer, the first cream colorant Koleston Perfect and revolutionary home-styling products like New Wave Wet Gel and High Hair to the superior salon products and expert collections in store today, one hairdresser's passionate dream now inspires over 4 million professionals and countless heads of beautiful hair across the globe.Brand Details
Founder
Franz Ströher
Brand Strategy
Market segment
Value for Money
Core business
Beauty
Targets
Women
Wella Professionals Latest News
Wella Professionals Commemorates its 3rd Year
Wella Professionals is celebrating its third year of being an independent company. It achieved the highest single-digit increase in its sales in fiscal year 2023.
The international hair event, WE Create, is returning, ac...
Wella Professionals announces that the virtual event we organize, which brings together, entertains, educates, and inspires hair professionals from all over the world, will take place on Sunday, September 18, 2022. This follows t...
The launch of a new beauty influencer campaign by Wella P...
The newest integrated marketing campaign from Wella Professionals is called Wella Extra. In parallel, it is increasing its distribution through Amazon.
The financial data for this brand is limited.
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