Wella Professionals is celebrating its third year of being an independent company. It achieved the highest single-digit increase in its sales in fiscal year 2023.
The international hair event, WE Create, is returning, ac...
Wella Professionals announces that the virtual event we organize, which brings together, entertains, educates, and inspires hair professionals from all over the world, will take place on Sunday, September 18, 2022. This follows t...
The launch of a new beauty influencer campaign by Wella P...
The newest integrated marketing campaign from Wella Professionals is called Wella Extra. In parallel, it is increasing its distribution through Amazon.