Veronica Beard
Accessories / Apparel / Bags / Shoes
Sisters-in-law married to brothers, Veronica Miele Beard and Veronica Swanson Beard cofounded the company in 2010. With two perspectives and one vision, the Veronicas have created a collection of c...
Sisters-in-law married to brothers, Veronica Miele Beard and Veronica Swanson Beard cofounded the company in 2010. With two perspectives and one vision, the Veronicas have created a collection of cool classics that speak to today’s multifaceted, multitasking woman. Veronica Beard began with the dickey jacket, the VB icon. Impeccably tailored and engineered to flatter, these are the best-fitting jackets around and—with its collection of interchangeable dickeys—the ultimate in versatility.Brand Details
Founder
Veronica Miele Beard and Veronica Swanson Beard
Brand Strategy
Market segment
Bridge
Core business
Apparel
Targets
Women
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