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The Honest Company, founded by Jessica Alba in 2011, is a brand known for offering non-toxic, eco-friendly products ranging from personal care, baby, and cleaning products. They focus on using safe...
The Honest Company, founded by Jessica Alba in 2011, is a brand known for offering non-toxic, eco-friendly products ranging from personal care, baby, and cleaning products. They focus on using safe, natural ingredients and promoting sustainability in their products and packaging. The company aims to provide consumers with products that are both effective and safe, catering to families, especially those with young children.Brand Details
Founder
Jessica Alba
Brand Strategy
Market segment
Mass Market
Core business
Beauty
Targets
Women, Kids
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